MESA, Arizona – The newly formed United States Rally Association (USRA) has enlisted the expertise of motorsports content powerhouse Mad Media to create, manage and distribute content. The relationship will raise the profile of rallying in America giving more people access to information and content on rally racing.
Mad Media, and UTVUnderground.com launched an extraordinary viral video on August 8th dubbed “XP1K”, that features off-road champion and factory Polaris off-road racer RJ Anderson behind the wheel of a custom built, 190 horsepower, 2014 Polaris RZR XP1000 UTV.
The video is a non-stop blitz of off-road action, jaw dropping close calls, and precision driving – and features a climactic world distance record-breaking ending. It is this record – the longest UTV jump in history, (129’ 9”) that continues to push the popularity of the video, which has taken the automotive industry by storm. XP1K has racked up nearly 700,000 views in two weeks, and has been featured on Jalopnik, Top Gear, Drift.com, Complex, BBC, Car and Driver, Autoblog, Offroad.com, Supercross.com, and Powersports Business, to great acclaim.
Fort Mill, SC – February 14, 2012 – What do “Wheel of Fortune’s” Vanna White and “Wonder Woman” Linda Carter have in common? They both hold the distinct honor of being a Miss Mint 400 winner. And Mad Media, along with sponsor General Tire, is looking for the new 2012 Miss Mint 400 in advance of the famed General Tire Mint 400. This year’s Miss Mint 400 winner will earn a $5,000 cash prize in addition to other prizes, national exposure and a professional photo shoot.
“The Miss Mint 400 competition provided a great platform for me to expand into more and more spokesperson roles,” said Keli Snyder, 2011 Miss Mint. “The opportunity to be part of such a historic event was certainly a huge honor for me.”
The 2012 Miss Mint 400 winner, Ali Kessler, also used the Miss Mint competition to help expand her career.
“I really enjoyed my time as Miss Mint 400,” said Kessler. “To be named with women like Vanna White and Linda Carter is a big distinction. I know having the Miss Mint 400 title in my portfolio has helped me secure numerous modeling jobs over the last couple years. I’m very thankful for the opportunity that was presented to me.”
The world-renowned General Tire Mint 400 was recently acquired by The Martelli Brothers – partners in the nationally recognized marketing/production group Mad Media – who have since formed a multi-year partnership with Casey Folks of Best in the Desert to manage the event. The Mint will now be part of The Best in the Desert American Off-Road Racing Series, but will remain open to privateers. Hundreds of race teams will compete in twenty different classes of race vehicles at next year’s Mint 400, which will take place the weekend of March 23rd – 25th 2012 in Las Vegas, Nevada.
The Martelli Brothers and Folks have already begun to improve the event by reinstating popular features from The Mint’s glory days (late 1970’s) – and by adding new components to make it even more exciting for spectators and race teams. Casey has designed a new (brutal) 400-mile course located in Jean, Nevada, that will feature a high-speed passing zone near a dedicated spectator area, as well as rocky washes, silt beds, high-speed graded roads, rock gardens, and the giant rolling jumps The Mint is famous for. Additionally, racers will start side-by-side (two at a time), making “turn one” a new exciting spectacle of the race. Prize purses will increase, including the addition of Oakley “Bomb Awards” for the fastest lap. And each driver of record will also receive a complimentary gift bag with sponsor gifts.
Fort Mill, SC – (Oct. 11, 2011) – General Tire and Mad Media took home an EMPixx Award for their fast-paced commercial “Ballistic,” featuring world champion of off-road racing, “Ballistic” BJ Baldwin. The EMPixx Awards, sponsored by the American Pixel Academy, honors excellence in the areas of five moving pixels, including television commercials.
While the viewers may only see a 30-second clip, an enormous amount of work goes into its production. General Tire works off the principle that no detail should be spared, and that’s why it’s chosen to work with some of the best photographers and producers in off-road footage – Mad Media.
The commercial features Baldwin in his off-road truck fitted with General’s Grabber competition tire – the ultimate off-road, high-performance tire, tested in some of the world’s most treacherous conditions and most rigorous terrain.
“Less than one percent of the earth is paved,” says the narrator as Baldwin’s truck mounts rocky hills. “Go attack the rest.”
As the intense, 30-second spot comes to a close, the narrator ends with, “General Tire. Anywhere is possible.”
The spot was produced by Mad Media of Oceanside, Calif., and was filmed in the torturous terrain of the Nevada desert. Check out the video here:
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Founded by The Martelli Brothers and produced by Mad Media, Dirt Theater was created to expose off-road racing culture to a global audience. Dirt Theater brings the insane action of off-road racing from around the world to you, including; desert racing, short course racing, rally, rally raid, and rock crawling. From trophy trucks, to rally cars, to bikes, Dirt Theater covers everything on dirt. Dirt Theater is an ongoing forum for the most talented filmmakers in off-road to showcase their films.
Join them for the first ever airing by Dirt Theater at the Lucas Oil Off Road Expo on October 8th and 9th at the Pomona Fairplex, Building 5. The General Tire Mint 400 and Dezert People 9, the two hottest off road films out right now, will be playing all day each day. Complete air times can be seen below and make sure to check out their Facebook for exclusive sneak peaks of the construction of Dirt Theater.
Las Vegas, Nevada – Off-road racing fans and adrenaline junkies alike don’t have to wait till Sept. 18 to catch a glimpse of the 2011 General Tire Mint 400 madness. General Tire is releasing a heart-pounding teaser on YouTube that will leave you on the edge of your seat. Directed by the Martelli Brothers and produced by Mad Media with executive producer Dana Zamalloa at the wheel, the less than two-minute clip will give you just a taste of this year’s grueling desert race. But it’s bound to leave you hungry for more
Don’t miss a minute of the action. Tune in to Fuel TV to see the race from beginning to end on Sept. 18 at 10 p.m. ET; Sept. 21 at 2:00 p.m. ET; Sept. 28 at 7:00 p.m. ET; and Sept. 29 at 4:30 a.m. ET. October and November airing schedules will be announced at a later date.
This year, Team General Tire crushed the competition, sweeping the podium in Las Vegas March 26 – the first sweep at the Mint 400 since the ’80s. ‘Ballistic’ BJ Baldwin unleashed his fury, taking first overall and first in Unlimited Truck. He was followed by father Bobby Baldwin in second overall and second in Unlimited Truck, and by Mikey Childress and Rob Sims, crossing the line at third overall and first in Class 1.
Mad Media, a San Diego based multi-disciplinary creative agency, has produced and published a new website for famed off-road vehicle builders Jimco Racing Inc. Based in Santee, CA, Jimco has been the leading builder of off-road race vehicles worldwide for the past three decades. Founded by car builder and racer Mike Julson, Jimco stands for quality, performance and passion. With more wins than any other builder, Jimco Racing Inc. continues to be a leader in off-road vehicle design and manufacturing.
The Mad Media designed Jimco website, was created to showcase Jimco’s hand-built race vehicles and showcase their other services as well. It was programmed to be search engine friendly, integrate social media, and be easy to maintain. The site features a custom content management system that allows Jimco to handle the majority of their own website updates, including news.
Airing in February on Fuel TV, Mad Media will be presenting exclusive coverage of the “2010 General Tire Mint 400.” The Mint 400 SNORE desert race held just north of Las Vegas, Nevada. It began as an annual off-road race that began in 1967. Called the “The Great American Desert Race” in the mid-70s, it features a legendary 400-mile course considered by many to be the toughest in North American off-road racing.
The Mint draws hundreds of participants, thousands of fans, and even a number of celebrities. It was depicted in Hunter S. Thompson’s epic novel “Fear and Loathing in Las Vegas” in 1971, which was later made into a feature film starring Johnny Depp and Benicio del Toro.
For those who have missed Ken Block’s videos in the past, just scroll down a ways to check him taking Gymkhana to a new level. The video is shot just south of Paris, France, in Linas at l’Autodrome de Linas –Montlhéry, at a 1.58-mile oval track that was built in 1924. It features banks as steep as 51 degrees, which is more than double the standard incline of most NASCAR ovals. Chosen by Block for this specific reason, the ramp-like banking proved to be a unique and exciting challenge. The driving physics for the stunts performed were totally unknown until he attempted the maneuvers during filming.