Lucas-Oil-Logo-11-21-11Corona, California (June 19, 2013) – Lucas Oil Products, Inc. and Lucas Oil Production Studios are pleased to announce they have reached a new 3-year agreement with CBS Broadcasting.  This 3-year contract renewal will provide exciting television coverage through the 2016 race season.  As part of the CBS Sports Spectacular package, viewers will receive 12 hours of original Lucas Oil Motorsports programming annually, including the always intense Lucas Oil Off Road Racing Series.

“We are excited to be extending the relationship with CBS, which will provide continued high profile coverage of various Lucas Oil Racing properties,” said Bob Patison, Executive Vice-President of Lucas Oil Products Inc. “Fans and sponsors will be able to follow the racing action from the beginning of the season to the final championship points races. CBS will air the Lucas Oil race action during prime weekend time slots, giving our teams and sponsors prominent exposure before a national audience.”

CBS is available nationwide to 115 million homes through broadcast, cable, and satellite transmissions.  For more information go to or

Lucas-Oil-Logo-11-21-11CORONA, California (June 14, 2013) – Lucas Oil and the Lucas Oil Off Road Racing Series presented by GEICO are pleased to announce they have finalized a 5-year agreement with the Gila River Indian Community to continue bringing the world’s best short course off road racing to Wild Horse Pass Motorsports Park in Chandler, Arizona.

The facility was formerly called Firebird International Raceway.

“This is terrific news,” series director Ritchie Lewis said. “It’s a good spot for us and we’ve had some great racing there. We’re looking forward to building on that tradition and strengthening our relationship with the great fans and businesses in the Chandler area.”

Corona, Calif., – Lucas Oil Products, Inc., producer and marketer of 350 unique oil and lubrication products in 26 countries around the globe will lay out its expanded commitment to American motorsports this Friday, December 7th at a special “Lunch With Lucas” press conference at the International Motorsports Industry Show (IMIS) in Indianapolis.

Company founder Forrest Lucas along with members of the management teams of Lucas Oil and their newly acquired MAVTV television network will give an expected gathering of 300 guests a look behind its patriotic business philosophy at the luncheon. Lucas will share its vision and commitment to marketing its products via United States motorsports under the evocative theme of “American Real.”

INDIANAPOLIS — Lucas Oil Products, Inc. has agreed to extend its title sponsorship of the Lucas Oil Off-Road Expo powered by General Tire through 2015. The event, produced by The Promotion Co. Inc. — Family Events of Indianapolis, Indiana, is held annually in October at the Fairplex in Pomona, California. Lucas Oil has been the title sponsor of the Off-Road Expo since Family Events took over the event three years ago.

Known as the event “where the off-road nation comes together”, the Lucas Oil Off-Road Expo is the premier trade event for the off-road aftermarket industry. The show is open to the public and attended by thousands of enthusiasts who head to the Pomona Fairplex to check out the latest products every October. Lucas Oil has thrilled the crowd each year with a spectacular live exhibition of race machines from its Lucas Oil Off-Road Racing Series on a track built specially for the show.

Lucas Oil Products has signed a three year merchandise partnership with Indianapolis based MainGate, Inc. MainGate has created an Ecommerce website; which will offer a full merchandise line of Lucas Oil apparel and novelties.

“We are thrilled to partner with such entrepreneurs as Forrest and Charlotte Lucas. They are a true American success story,” said David Moroknek, President & CEO of MainGate. “This is a great partnership, as we are involved in so many of the same things as Lucas Oil. We are proud to be the Official Merchandise Partner of Lucas Oil Products.”

The new merchandise includes tee shirts, headwear, novelties & outerwear for the numerous affiliates under the Lucas Oil umbrella. will offer merchandise for: Lucas Oil Stadium; the Lucas Oil brand, MAVTV & the Lucas Oil Racing Series, as well as other affiliates. MainGate launched on August 6, 2012 and continues to expand the merchandise line.

“We are happy to announce the launch of and our partnership with MainGate,” said Forrest Lucas, Owner & Founder of Lucas Oil Products. “The Ecommerce site will help reach fans that support our grassroots efforts in all forms of motorsports. We know that MainGate understands our vision for our brand.”

This weekend kicks off the action for Rounds 5 & 6 of the Lucas Oil Off Road Racing Series at Speedworld located in Surprise, Arizona taking place May 19-20.

The event guide gives you all the information needed to enjoy the event to the fullest including parking procedures, credential information,track map, venue map, entry & exit points, media information, race-day & broadcast schedules, contact information and FanZone highlights.

We hope every one has a great time at the race track and enjoys the thrilling excitement of the Lucas Oil Off Road Racing Series.

CORONA, CA –  Lucas Oil Products, Inc. and Lucas Oil Production Studios are pleased to announce the most comprehensive television package in the history of short course off road racing. The 2012 Lucas Oil Off Road Racing Series television coverage will include 62 hours of original programming along with 168 hours of guaranteed re-airings for a total of 230 hours of exposure spread across five major networks; CBS, CBS Sports, NBC Sports, SPEED and MAVTV.

According to Joyce Julius and Associates®, in 2011 the Lucas Oil Off Road Racing Series created over $63.4 million in value for series sponsors and an additional $48.4 million in value for team sponsors, for a total annual exposure value of $111.8 million to the series and team sponsors.

“With eight times the programming on CBS-affiliated networks in 2012 and two re-airs for all MAV TV shows, the Lucas Oil Off Road Racing Series will receive 106 additional hours of total air time over 2011-an incredible 85% increase over last year,” said Alex Striler, Director of Sales and Marketing for the Lucas Oil Off Road Racing Series.  “We expect the total exposure value for our 2012 series sponsors and team sponsors to increase proportionally.”

In every genre of competition there is a prestigious cornerstone event that sets the standards. The appeal for thrill seekers is to conquer the momentous chore, bask in the glory, and enjoy the legacy. In its short history, King of the Hammers (KOH) has forged an international sensation that is declared the toughest off road race on the planet, combining brutal rock crawling with high-speed desert racing.

Lucas Oil Products recognizes the significance that this event holds in off road motorsports and is proud to support King of the Hammers as the “Official Oil of Ultra 4 Racing.” In addition, Lucas Oil will be sponsoring an Off Road Short Course Demo featuring a handful of stars from the Lucas Oil Off Road Series, aerial helicopter support, and a dedicated street in Hammertown labeled “Lucas Oil Lane” located near Vendor Row. Also noted, Lucas Oil’s support starts with the racers themselves. 2011’s 9th place finisher #4478 Les Figueroa, driver of the Lucas Oil/ machine, will be taking on the competition to better last year’s top 10 finish.

New for 2012, a standalone hybrid cross country enduro event has been added the KOH Event Schedule, taking place on Thursday, January 9th 2012. Titled “King of the Motos,” this treacherous & technical invitational race is designed to rival the world renowned Erzberg. Lucas Oil’s Pro EnduroCross rider Colton Haaker, will be riding a 2012 Kawasaki KX™ 450F, going for the winner-takes-all $10,000 purse in an event where few would even dare to enter.

Corona, CA – Lucas Oil Products, Inc – the fastest growing Oil products company in the world announced today that it has purchased control of cable TV Network MAVTV as part of its ongoing expansion program.  Lucas Oil will make a significant financial investment in MAVTV and has plans underway to improve both the quality of the programming and the value of the Network.

Lucas Oil has been one of MAVTV’s key shareholders and strategic partners since their initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming which already produces more than 350 Hours of Motorsports and Lifestyle television programming annually.

According to Bob Patison, Executive Vice President, Lucas Oil Products, Inc., “For MAVTV we’re focusing on three main areas including significant programming buys from major studios, exclusive new programming and an aggressive marketing campaign to improve consumer awareness. ”

Lucas Oil’s future plans for MAVTV will utilize its extensive portfolio of marketing relationships.  The campaign will include local media buys and prominent brand positioning within Lucas Oil properties such as Lucas Oil Stadium, home of the NFL’s Indianapolis Colts, plus grass roots marketing at over 400 racing events throughout the country. These include Lucas Oil’s Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and multiple teams in NHRA.  In addition, the MAVTV logo is featured on millions of Lucas Oil products sold each month in over 20,000 retail locations across the United States.

As MAVTV is absorbed into the Lucas Oil family of companies in the next few months, a slate of investments in both programming and infrastructure will be announced.

Corona, Calif. – Toyota has a long and storied history of involvement with short-course off road racing, and in 2011, Toyota is making sure the future will hold just as much promise, as Toyota is not only remaining the Official Vehicle of the Lucas Oil Off Road Racing Series, but will also become the Presenting Sponsor of the industry-leading CBS Primetime Television package.

“We are extremely excited to continue our longstanding relationship with Toyota,” says Forrest Lucas, President/CEO of Lucas Oil Products. “While Toyota will remain the ‘Official Vehicle of Lucas Oil Off Road Racing Series, and of Morgan Lucas Drag Racing, its exciting to see Toyota get behind our brand-new, 11-hour CBS package as ‘Presenting Sponsor’ of this primetime television package. Lucas Oil prides itself in setting the standard for quality additive and oil products worldwide, and we use Toyota vehicles in our racing series, race teams, and as sales vehicles, and Toyota products have proven to be of the same quality as Lucas Oil Products. We are proud to represent their brand. The 2011 season will be a special year for all of our partners.”

Toyota is just as eager to get the 2011 Lucas Oil Off Road Racing Series started.

“Toyota has a rich heritage in off road truck racing and our expanded participation in the Lucas Oil Off Road Racing Series is evidence of this fact,” says Toyota’s Corporate Motorsports Marketing Manager Ed Laukes. “We look forward to a successful 2011 season as we continue on as the official vehicle of the series and look forward to becoming a new advertising partner of the CBS race broadcasts.”

The expansion of the relationship between the Lucas Oil Off Road Racing Series, the leader in short-course racing, and Toyota is yet another reason why the 2011 Lucas Oil Off Road Racing Series season is slated to be the most successful yet.

For more information, visit