Lucas-Oil-Logo-11-21-11Corona, California (June 19, 2013) – Lucas Oil Products, Inc. and Lucas Oil Production Studios are pleased to announce they have reached a new 3-year agreement with CBS Broadcasting.  This 3-year contract renewal will provide exciting television coverage through the 2016 race season.  As part of the CBS Sports Spectacular package, viewers will receive 12 hours of original Lucas Oil Motorsports programming annually, including the always intense Lucas Oil Off Road Racing Series.

“We are excited to be extending the relationship with CBS, which will provide continued high profile coverage of various Lucas Oil Racing properties,” said Bob Patison, Executive Vice-President of Lucas Oil Products Inc. “Fans and sponsors will be able to follow the racing action from the beginning of the season to the final championship points races. CBS will air the Lucas Oil race action during prime weekend time slots, giving our teams and sponsors prominent exposure before a national audience.”

CBS is available nationwide to 115 million homes through broadcast, cable, and satellite transmissions.  For more information go to  www.lucasoil.com or www.lucasoiloffroad.com.

Lucas-Oil-Logo-11-21-11CORONA, California (June 14, 2013) – Lucas Oil and the Lucas Oil Off Road Racing Series presented by GEICO are pleased to announce they have finalized a 5-year agreement with the Gila River Indian Community to continue bringing the world’s best short course off road racing to Wild Horse Pass Motorsports Park in Chandler, Arizona.

The facility was formerly called Firebird International Raceway.

“This is terrific news,” series director Ritchie Lewis said. “It’s a good spot for us and we’ve had some great racing there. We’re looking forward to building on that tradition and strengthening our relationship with the great fans and businesses in the Chandler area.”

INDIANAPOLIS — Lucas Oil Products, Inc. has agreed to extend its title sponsorship of the Lucas Oil Off-Road Expo powered by General Tire through 2015. The event, produced by The Promotion Co. Inc. — Family Events of Indianapolis, Indiana, is held annually in October at the Fairplex in Pomona, California. Lucas Oil has been the title sponsor of the Off-Road Expo since Family Events took over the event three years ago.

Known as the event “where the off-road nation comes together”, the Lucas Oil Off-Road Expo is the premier trade event for the off-road aftermarket industry. The show is open to the public and attended by thousands of enthusiasts who head to the Pomona Fairplex to check out the latest products every October. Lucas Oil has thrilled the crowd each year with a spectacular live exhibition of race machines from its Lucas Oil Off-Road Racing Series on a track built specially for the show.

CORONA, CA -  Lucas Oil Products, Inc. and Lucas Oil Production Studios are pleased to announce the most comprehensive television package in the history of short course off road racing. The 2012 Lucas Oil Off Road Racing Series television coverage will include 62 hours of original programming along with 168 hours of guaranteed re-airings for a total of 230 hours of exposure spread across five major networks; CBS, CBS Sports, NBC Sports, SPEED and MAVTV.

According to Joyce Julius and Associates®, in 2011 the Lucas Oil Off Road Racing Series created over $63.4 million in value for series sponsors and an additional $48.4 million in value for team sponsors, for a total annual exposure value of $111.8 million to the series and team sponsors.

“With eight times the programming on CBS-affiliated networks in 2012 and two re-airs for all MAV TV shows, the Lucas Oil Off Road Racing Series will receive 106 additional hours of total air time over 2011-an incredible 85% increase over last year,” said Alex Striler, Director of Sales and Marketing for the Lucas Oil Off Road Racing Series.  “We expect the total exposure value for our 2012 series sponsors and team sponsors to increase proportionally.”

Corona, CA – Lucas Oil Products, Inc – the fastest growing Oil products company in the world announced today that it has purchased control of cable TV Network MAVTV as part of its ongoing expansion program.  Lucas Oil will make a significant financial investment in MAVTV and has plans underway to improve both the quality of the programming and the value of the Network.

Lucas Oil has been one of MAVTV’s key shareholders and strategic partners since their initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming which already produces more than 350 Hours of Motorsports and Lifestyle television programming annually.

According to Bob Patison, Executive Vice President, Lucas Oil Products, Inc., “For MAVTV we’re focusing on three main areas including significant programming buys from major studios, exclusive new programming and an aggressive marketing campaign to improve consumer awareness. ”

Lucas Oil’s future plans for MAVTV will utilize its extensive portfolio of marketing relationships.  The campaign will include local media buys and prominent brand positioning within Lucas Oil properties such as Lucas Oil Stadium, home of the NFL’s Indianapolis Colts, plus grass roots marketing at over 400 racing events throughout the country. These include Lucas Oil’s Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and multiple teams in NHRA.  In addition, the MAVTV logo is featured on millions of Lucas Oil products sold each month in over 20,000 retail locations across the United States.

As MAVTV is absorbed into the Lucas Oil family of companies in the next few months, a slate of investments in both programming and infrastructure will be announced.