We often wish we could listen in on the conversation that took place just before some of the videos that we find online. If we had to guess what lead up to this Ford Raptor vs. Chevy Silverado pulling contest, it probably went a little something like this…
NEW YORK – iON America, the consumer electronics company that has brought Shoot/Share Wi-Fi connectivity to point-of-view (POV) cameras, today announced that iON has been named the official POV camera of Team Lucas and Lucas Studios.
Team Lucas is a dynamic, one-of-kind “grassroots” advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year. As part of the new and extensive marketing partnership, iON cameras will have a major presence at all motorsports events and properties operated by Lucas Oil. These include the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series, Lucas Oil Drag Boat Series and the Lucas Oil American Sprint Car Series.
Corona, Calif., – Lucas Oil Products, Inc., producer and marketer of 350 unique oil and lubrication products in 26 countries around the globe will lay out its expanded commitment to American motorsports this Friday, December 7th at a special “Lunch With Lucas” press conference at the International Motorsports Industry Show (IMIS) in Indianapolis.
Company founder Forrest Lucas along with members of the management teams of Lucas Oil and their newly acquired MAVTV television network will give an expected gathering of 300 guests a look behind its patriotic business philosophy at the luncheon. Lucas will share its vision and commitment to marketing its products via United States motorsports under the evocative theme of “American Real.”