Team-Lucas-Logo-6-27-13NEW YORK – iON America, the consumer electronics company that has brought Shoot/Share Wi-Fi connectivity to point-of-view (POV) cameras, today announced that iON has been named the official POV camera of Team Lucas and Lucas Studios.

Team Lucas is a dynamic, one-of-kind “grassroots” advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year.  As part of the new and extensive marketing partnership, iON cameras will have a major presence at all motorsports events and properties operated by Lucas Oil. These include the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series, Lucas Oil Drag Boat Series and the Lucas Oil American Sprint Car Series.

CORONA, Calif. (Feb. 19, 2013) – Toyota has renewed its agreement with Team Lucas to be the presenting sponsor of the CBS Sports Spectacular for 12 one-hour network television broadcasts and have the Toyota Tundra as the Official Truck of the Lucas Oil Off Road Racing Series for the 2013 season.

Toyota’s power block on the CBS Sports Spectacular features many of the Team Lucas series racing portfolio: the Lucas Oil Late Model Dirt Series, Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series and Lucas Oil Pro Pulling League.

Toyota also supplies Toyota Tundra safety vehicles, has two event title rights and an on-board camera program in Lucas Oil Off Road Racing Series and had a strong on-site presence in the Lucas Oil Chili Bowl Nationals presented by MAVTV, which was held in January in Tulsa, Okla.

CORONA, Calif. – E3 Spark Plugs entering its seventh season as part of a long-term agreement with Team Lucas, will be participating in sponsorship programs in the 6  Lucas Oil Series (Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series and Lucas Oil American Sprint Car Series) and the Lucas Oil properties including I-10 Speedway in Blythe, California  and the Lucas Oil Speedway in Wheatland, Missouri.

E3 Spark Plugs also will be the title sponsor of the Lucas Oil Pro Pulling League’s Unlimited Modified class and has television entitlement rights for the Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League and the Lucas Oil American Sprint Car Series.

Corona, Calif., – Lucas Oil Products, Inc., producer and marketer of 350 unique oil and lubrication products in 26 countries around the globe will lay out its expanded commitment to American motorsports this Friday, December 7th at a special “Lunch With Lucas” press conference at the International Motorsports Industry Show (IMIS) in Indianapolis.

Company founder Forrest Lucas along with members of the management teams of Lucas Oil and their newly acquired MAVTV television network will give an expected gathering of 300 guests a look behind its patriotic business philosophy at the luncheon. Lucas will share its vision and commitment to marketing its products via United States motorsports under the evocative theme of “American Real.”

LAS VEGAS - The 2011 General Tire Miss Mint 400 competition comes to an exciting finish.  After a fierce online voting competition and rounds of interviews, General Tire crowned Keli Snyder, a University of Southern California journalism student and a television host for Lucas Oil, as this year’s Miss Mint on Las Vegas’ Freemont Street.

“Keli is the perfect candidate for this title,” said Dana Zamalloa, manager of PR and communications, General Tire.  “She’s ambitious, driven, has a strong passion for motorsports, and understands that character is an important part of this legendary title.  We’re proud to have her represent General Tire as our Miss Mint 400 for 2011.”

Girls from across the country competed for this year’s Miss Mint crown, which saw a record number of voters and entrants on www.generaltire.com.  The title brings with it the prestigious Miss Mint title, a prize package, national exposure and a General Tire photo shoot, but only one girl can earn the title.