Baja-Social-Club-Trailer-7-26-13Almost three years in the making and supported by General Tire, Oakley and the National Off Road Racing Association (NORRA), Baja Social Club stars motorcycle legend Malcolm Smith, off-road legend Walker Evans, dune buggy inventor Bruce Meyers and inaugural NORRA Mexican 1000 winner Vic Wilson. The 60-minute documentary film is being directed by James Masters and was created by Executive Producer Marty Fiolka.

Thanks to newly uncovered theatrical Hollywood-quality film footage not seen since 1968, the Baja Social Club trailer includes appearances by an incredible “who’s who” of motorsports names including James Garner, Mickey Thompson, Parnelli Jones, Bob Bondurant, Scooter Patrick and even Dave Despain.  Also included are off-road icons Robby Gordon, Rod Hall, Johnny Johnson, Larry Minor, Larry Bergquist, Lynn Chenowth and Andy DeVercelly Jr.

Norra-1000-1971-video-off-road-7-10-13SAN CLEMENTE, CA – Azuñia Tequila launches 1971 teaser with the full 12-minute short film releasing soon.  The short encapsulates the adventures of two teams Snortin’ Nortin and Rippin’ Rooster as they take on the treacherous Mexican Baja peninsula. This piece takes you on an adventures unlike anything captured before on film.

“Off-road racing is one of the core pillars of the Azuñia brand,” said Jim Riley, CEO, Azuñia. “The NORRA Mexican 1000 is Gumball meets the wild west of Baja. We wanted to capture all the imagery, randomness and shenanigans during the race for everyone to enjoy.”

Fort Mill, SC –  As the 2012 Best In The Desert (BITD) season came to a close at Henderson, Nevada, General Tire celebrated three class championships with members of Team GT.  For the second straight year, Jim Riley topped the points in the 6100 Class with his Azunia Tequila Ford.  Riley battled the rugged deserts of the southwest to post three wins in 2012, including a win at the coveted General Tire Mint 400.  Through it all, it was the “team” mentality that helped Riley to the class championship.

“BITD puts together a variety of tough races throughout the year, the only way to win a championship is to be consistent and never give up,” said Riley.  “As a team we focus on structure, discipline, perseverance, persistence, luck, and the TEAM.

“This was the first full year of racing in the TrophyLite R8.”  Riley continued, “As a whole we learned a lot about the new truck and its capabilities. We worked with a number of manufactures to fine tune the equipment and have been especially happy with our Currie and General Tire products.  We have also seen consistent performance from our Culhane Transmission, Mastercraft Safety products, and PCI Race radio support. I am happy that we showed up to every race and gave 100% regardless if we were able to finish or not.”

Fort Mill, SC – July 18, 2012 – So you have a weekend off and are ready to jump in your four-wheel drive vehicle outfitted with General tires for a little off-road adventure.  Keeping with the spirit of “Anywhere is Possible” and looking to exceed the limits, your quest to tackle sand, gravel, riverbeds, mud, and other natural terrain leaves you wondering…where should I go?  Well look no further.  With millions of miles logged across the Southwest deserts of the United States and the Baja peninsula of Mexico, Team GT’s professional desert off-road drivers revealed their favorite spots for a weekend getaway (in no particular order) and now we’re sharing them with you.  So check it out:

Fort Mill, SC – April 24, 2012 - What do a rooster and a hurricane have in common? They will both be at the General Tire NORRA (National Off-Road Racing Association) Mexican 1000. Friends, and teammates, Rick “Hurricane” Johnson and Jim “Rooster” Riley will once again embark upon the 1,100-mile race down the exotic Baja peninsula from Mexicali to San Jose Del Cabo. This year’s rally marking the third time since the Mexican 1000 revival in 2010 that racers from all generations have piloted their vintage vehicles across one of the world’s most notorious deserts.

Johnson in his 1979 winged sprint car named “Jalopy” and Riley in the famed “Snortin Nortin” will both tackle the gritty, old school style of racing that has laid the groundwork for what we know as off-road racing today. Both historians of the sport, Johnson and Riley sat down to talk about the history of the General Tire NORRA Mexican 1000, vehicle preparation, challenges, strategy, and socializing with 300 of their closest off-road friends. Here’s what they had to say:

Q: What does it mean to you to compete in a race that laid the groundwork for today’s off-road racing?

A (Johnson) – Competing in the 2012 General Tire NORRA Mexican 1000 returns us to a place in time where man and machine first challenged the unknown terrains of BAJA California, Mexico. It’s an honor for me to represent General Tire and retrace the routes of my childhood heroes who laid the groundwork for a race that is now known as the famous Baja 1000. In 1965 Ted Mangels was the first person to record a registered time in a 4-wheeled vehicle beating the previously set time of motorcycle racer Dave Ekins.

Baja California, Mexico – November 14, 2011. Team General Tire (Team GT) is ready to dominate the 44th annual Tecate SCORE Baja 1000 race. The legendary race, held on the treacherous Baja Peninsula, will begin and end in Ensenada over the course of two days (November 18-20). And with six members of Team GT entered, there’s a good chance you’ll see the red and white General Tire logo roll across the finish line in first.

Team GT will be well-represented as they storm the desert in Baja California, Mexico. Off-road champion “Ballistic” BJ Baldwin, Rick D. Johnson, and Bobby Baldwin will all compete in the Trophy Truck class. Kent Kroeker is entered in Class 8, Mikey Childress in Class 1 and Jim Riley is debuting the R8 in the SCORE Series. The latest edition to Team GT is off-road powerhouse Colton Udall, former teammate of the late Jeff “Ox” Kargola. He is entered in Class 22 with his motorcycle number “0x”. These drivers will join over 250 other entrants in a test of mental and physical toughness where only the strongest survive.

“The Baja 1000 is a tough race,” said Travis Roffler, director of marketing, General Tire. “It’s physically demanding on the drivers and the equipment but I know the Grabber is the best tire out there to help Team GT bring home a win. Every guy on Team GT is capable of winning and we’re proud to support them through one of the most arduous races around.”
General Tire is “unleashing the fury” for a fifth season of off-road action with the Grabber competition tire. Designed with a tough, three-ply Duragen™-reinforced body construction to stand up to the rigors of off-road conditions, the Grabber also features a specially-engineered, competition-specific tread compound. In addition, the Grabber name and General Tire logo are prominently featured on the sidewall in red and white letters. The Grabber competition tires are designed in size 37×12.50R17 for Class 8 and Trophy Truck/Trick Truck and 35×12.50R17 for Class 1, 6, 7, 7 S, Stock Mini and Protruck.

General Tire also has a complete line of Grabber tires for the passenger and light truck market, including the new Grabber DOT-approved off-road tire; the Grabber HTS, which delivers the perfect synergy of comfort, durability and performance; the Grabber UHP, which sets a whole new standard in performance and ride quality for SUVs, light trucks and crossover vehicles; and Grabber AT2, designed for aggressive all-terrain traction in all weather conditions.

If you can’t be there to see all the action first-hand, you can get up-to-the-minute information on all the races at www.twitter.com/teamgt.