Lone-Ranger-Kawasaki-Off-Road-6-14-13IRVINE, Calif. (June 14, 2013)–Kawasaki Motors Corp., U.S.A. (KMC) announced a unique tie-in with “The Lone Ranger,” a Disney/Jerry Bruckheimer Films production set for national release on July 3.  The powersports products marketer will use this new reimagining of the popular story to help carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.

Concentrating on a “Live the Legend” campaign line, Kawasaki’s effort is heavily oriented to video creations depicting a transition from the Gore Verbinski-directed film to scenes of modern day adventurers with the company’s Teryx4™ Side x Side, KX™ motocross, and Ninja® sportbike products. The action-oriented “Live the Legend” video appears on KawasakiTV’s YouTube channel, and you can check it out below: