At a press conference in Santa Monica last week, Jeep gathered the media to make two major announcements – a new Wrangler model and a new partnership with USA Basketball for 2012.

First off, Jeep will offer a limited run of the new 2012 Jeep Wrangler Unlimited Altitude. This monochromatic-styled Wrangler is based on the Unlimited Sahara model, offering body-color hardtop and black-gloss exterior parts that include the gas cap and wheels, to name a few. The unit will be available in Deep Cherry Red, Black or Bright White, and only 4,500 units of the 2012 Wrangler Unlimited Altitude will be available. It will be hitting showrooms next month.

“With a production run of only 4,5000 units, we expect the Jeep Wrangler Unlimited Altitude to sell out very quickly,” said Mike Manley, President and CEO of the Jeep brand.

March 22, 2012 , Auburn Hills, Mich. – Jeep and Mopar have teamed up once again to produce a selection of concept Jeep vehicles for the 46th annual Easter Jeep Safari in Moab, Utah. The Jeep Mighty FC concept, Jeep J-12 concept and the Jeep Wrangler Apache are three of six new vehicles that will be shown to enthusiasts in Moab, March 31 – April 8. Look for more on all of these new vehicles later this month.

Borrego Springs, CA - One of the hottest vehicles in the California market will find its way to one lucky winner courtesy of the Jeep brand and the Tierra Del Sol 4 Wheel Drive Club of San Diego.

2012 marks the 50 year anniversary of one of the largest and longest running annual Jeep events in the country, the San Diego-based Tierra Del Sol 4 Wheel Drive Club’s Desert Safari. In celebration of this milestone, Jeep has donated a 2012 Jeep Wrangler Sport to the club, which it has accessorized with parts from Mopar, Katzkin and Goodyear. For the next nine months, the up-fitted Wrangler will be transported to several locations and events throughout southern California, giving the club the opportunity to educate the public about land-use issues and sell raffle tickets for the vehicle’s eventual auction in December at the San Diego International Auto Show.

“We are honored to recognize Tierra Del Sol Four Wheel Drive Club and the 50th Anniversary of their Desert Safari event,” said Jason Stoicevich, Director, Chrysler Group LLC’s California Business Center. “For more than over 50 years, this club has been promoting the enjoyment and protection of our natural resources, family outdoor living and responsible trail use, values that the Jeep brand has also been supporting for more than 70 years.”


Like clockwork, SCORE officials kicked off the 2011 at 6:30 a.m. as advertising from Ensenada, Mexico. SCORE updated the number of total official entries this morning to 285. Due to the heavy rains last weekend, major mud hole sections forced SCORE to add a few miles additional course, increasing the total race course distance to 705 miles (up from 692).

There were 96 bikes and ATVs leaving the start line this morning, with the trucks and buggies scheduled to leave four hours after the last bike (at about 11:30 a.m.). This included 55 professional teams and 41 sportsman entries.

In conjunction with the release of the new Call of Duty: Modern Warfare 3 video game, Jeep recently announced a special edition of the new Wrangler in the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition SUV. What’s more, Jeep will actually be giving away the very first vehicle that comes off the line!

This is the second year the Jeep brand has partnered with Activision on the Call of Duty franchise, and Jeep will be giving away, via its Facebook page, one of these unique MW3 Wranglers. Visitors to Jeep’s Facebook page can also enter more times by playing the Jeep Ops game there as well.

What’s more, for Off-Road.com readers we will be giving away a prize pack to one lucky person, which will include a “hardened” edition of the Modern Warfae 3 game, an MW3 Xbox 360 console and more. The prize pack given to one Off-Road.com reader will include:

1. Call of Duty: Modern Warfare 3 Game, Hardened Edition (includes game, one-year membership into Elite, founder status, steelbook case, juggernaut outfit, field journal)
2. Special Edition Call of Duty Modern Warfare 3 Xbox 360 Console (plus controllers)
3. Wireless Headset
4. Gaming Chair
5. Jeep Messenger Bag
6. Jeep Fleece

The 2011 SEMA Show has come and gone, but the drooling over amazing cars, trucks, Jeeps, part and girls continues.

The industry-only SEMA Show always highlights some of the newest and coolest products available – or ones not yet on the market. The project vehicles are amazing and/or border on ridiculous, and there’s no shortage of concept cars, jaw-dropping paint jobs or beautiful women to catch your attention.

The off-road market looked especially strong at SEMA this year, taking up quite a bit of real estate on the show floor. The new JK Jeep Wrangler was all over the show floor, but so were project builds of Toyota Tundras and Tacomas, Ford F-150s and Broncos, Dodge Rams, Chevys and more.

The 2011 SEMA Show always provides appeal to automotive enthusiasts. Unless you’re in the automotive industry, you’re not getting into the show, which is a shame because there are some of the most amazing – and sometimes ridiculous – project vehicles you’ll ever see.

In the off-road realm, there’s no denying the popularity of the JK Jeep Wrangler that could be found all over the show. But not to be outdone, a great number of trucks were featured as well, and in a wide variety of different applications. Chevy, Dodge, Ford, Toyota and Nissan were all there. Here’s a look at some of truck we caught on camera.

For more on the 2011 SEMA Show, check out this story.

The Jeep brand is taking consumers on a journey that blurs the lines of reality and the world of “Call of Duty: Modern Warfare 3” in its advertising and marketing campaign for the new 2012 Wrangler Call of Duty: MW3 Special Edition SUV.

The Jeep brand is launching an innovative campaign that encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement that includes the use of electroluminescent billboards.  The brand also is introducing a new tagline for the campaign:  “The toughest vehicle in the world. Any world.”

“This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing ‘Call of Duty: Modern Warfare 3 and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition,’” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  “The production team for the TV commercial consisted of award-winning motion picture talent and the set was created with detailed elements taken directly from the game.  The creative execution for the print advertisement and the billboards are uniquely designed to immediately catch your attention. Each element created and produced for this campaign mirrors the same look and feel found in the game. We are thrilled that people can now experience this excitement in both the real world and in the gaming world.”

LAS VEGAS – The vehicles have been tallied and the exhibitors have spoken. The second annual SEMA Award was presented to the Chevrolet Camaro for the Hottest Car, the Fiat 500 for the Hottest Sport Compact Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4×4-SUV. The winners were announced yesterday morning at the 2011 SEMA Show in Las Vegas.

“As the visionaries and innovators of the industry, our SEMA Show exhibitors determine the winners of the SEMA Award based on the vehicles they showcase in their booths,” said Chris Kersting, SEMA president and CEO. “With each booth vehicle representing one vote, the most prominent models in each category are the winners. The SEMA Award celebrates these outstanding vehicles that emerge each year at the show.”


The SEMA Award honors those vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase this year’s coolest products. The award recognizes four outstanding vehicle models in four categories – “Hottest Car,” “Hottest Sport Compact Car,”  “Hottest Truck,” and “Hottest 4×4-SUV.”  It also underscores the cooperative relationship between the automakers and SEMA-member companies.

“There is no shortage of options for new car and truck buyers. The ability to accessorize a vehicle often impacts the decision on which vehicle to purchase. The SEMA Award helps guide consumers to the most accessory friendly vehicles on the market by demonstrating the unlimited potential for customization,” added Kersting.


The 2011 SEMA Show features more than 2,000 exhibiting companies. SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles.

To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

Be sure to check back with Off-Road.com for more from the 2011 SEMA Show.

After introducing industry-first camper trailers for Jeep vehicles, Mopar will now offer Jeep Wrangler owners more than 250 other ways to customize and personalize their ride.

“Jeep Wrangler owners spend hundreds of dollars on Mopar accessories to further enhance the performance and appearance of their vehicle,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Unlike other aftermarket offerings, all Mopar parts and accessories are quality-tested to meet the strict capability and durability requirements of Jeep.”

Following are Mopar’s top 15 accessories for the new 2012 Jeep Wrangler:

Wheels: Classic Five-hole and Classic Five-spoke wheels feature minimal off-set change to allow larger tires to be fitted without tire rub: