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2014 Jeep Wrangler Unlimited Altitude
Houston -
New special-edition ‘Altitude’ models of the 2014 Cherokee, Grand Cherokee and Wrangler were introduced yesterday at the Houston Auto Show. Featuring unique “blacked-out” exteriors with a distinct and aggressive flair, the vehicles arrive in Jeep showrooms this spring – thanks to a positive consumer response from earlier Jeep Altitude models.

Two years ago, Jeep introduced a production-intent concept Grand Cherokee at the Houston Auto Show, and connected with customers to name the model. More than 100,000 entries were submitted by Jeep enthusiasts, with ‘Altitude’ emerging as the winning vehicle name. The brand then created a limited run of Altitude models across the Jeep lineup.

At a press conference in Santa Monica last week, Jeep gathered the media to make two major announcements – a new Wrangler model and a new partnership with USA Basketball for 2012.

First off, Jeep will offer a limited run of the new 2012 Jeep Wrangler Unlimited Altitude. This monochromatic-styled Wrangler is based on the Unlimited Sahara model, offering body-color hardtop and black-gloss exterior parts that include the gas cap and wheels, to name a few. The unit will be available in Deep Cherry Red, Black or Bright White, and only 4,500 units of the 2012 Wrangler Unlimited Altitude will be available. It will be hitting showrooms next month.

“With a production run of only 4,5000 units, we expect the Jeep Wrangler Unlimited Altitude to sell out very quickly,” said Mike Manley, President and CEO of the Jeep brand.