At a press conference in Santa Monica last week, Jeep gathered the media to make two major announcements – a new Wrangler model and a new partnership with USA Basketball for 2012.

First off, Jeep will offer a limited run of the new 2012 Jeep Wrangler Unlimited Altitude. This monochromatic-styled Wrangler is based on the Unlimited Sahara model, offering body-color hardtop and black-gloss exterior parts that include the gas cap and wheels, to name a few. The unit will be available in Deep Cherry Red, Black or Bright White, and only 4,500 units of the 2012 Wrangler Unlimited Altitude will be available. It will be hitting showrooms next month.

“With a production run of only 4,5000 units, we expect the Jeep Wrangler Unlimited Altitude to sell out very quickly,” said Mike Manley, President and CEO of the Jeep brand.

The immensely popular Tierra Del Sol Desert Safari celebrated its 50th anniversary in 2012. With thousands of off-road enthusiasts traveling to Southern California for the weekend of wheeling and fun. The Tierra Del Sol event was put on by the 4-Wheel Drive Club of San Diego, and aside from the packed vendor area and the massive raffle on Saturday night, the event was a giant success. Even the new off-road park was abuzz with off-roaders testing their new rigs, setups, or trying to tackle some of the more challenging obstacles.

Aside from all the events at the main base camp, trails were packed with Jeeps, trucks, side-by-sides and even the occasional dirt bike. Off-Road.com was on hand to capture some of the action. Check out this video with a few highlights from a perfect off-roading in Southern California.

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In conjunction with the release of the new Call of Duty: Modern Warfare 3 video game, Jeep recently announced a special edition of the new Wrangler in the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition SUV. What’s more, Jeep will actually be giving away the very first vehicle that comes off the line!

This is the second year the Jeep brand has partnered with Activision on the Call of Duty franchise, and Jeep will be giving away, via its Facebook page, one of these unique MW3 Wranglers. Visitors to Jeep’s Facebook page can also enter more times by playing the Jeep Ops game there as well.

What’s more, for Off-Road.com readers we will be giving away a prize pack to one lucky person, which will include a “hardened” edition of the Modern Warfae 3 game, an MW3 Xbox 360 console and more. The prize pack given to one Off-Road.com reader will include:

1. Call of Duty: Modern Warfare 3 Game, Hardened Edition (includes game, one-year membership into Elite, founder status, steelbook case, juggernaut outfit, field journal)
2. Special Edition Call of Duty Modern Warfare 3 Xbox 360 Console (plus controllers)
3. Wireless Headset
4. Gaming Chair
5. Jeep Messenger Bag
6. Jeep Fleece