Jeepspeed-Logo-1-4-13Las Vegas, NV – The General Tire ATX Wheels Jeepspeed Series took on the longest off road race in the United States, the Best in the Desert General Tire Vegas to Reno race, (V2R). V2R starts in Beatty, Nevada and travels north for 543 miles to the finish in Dayton, Nevada. The mere distances involved are daunting but Mother Nature conspired to make it even more difficult. Many times the rain is a blessing; it can help hold the silt together making it easier to get through normally tough sections. This year’s course still had silt, rocks and ruts as usual but the heavy rains in some sections scoured the ground. It washed the top layer of dirt away to expose all the rocks below. In order to prevail, teams would need determination, guts and a little luck.

Jeepspeed Challenge race winner Todd Jackson had lots of all three. “We had a good race, we had a plan and we stuck to it,” says Todd, “We started third in our Grand Cherokee and eventually got past the other trucks out front. We opened up a big lead, about an hour, so we did some much needed service at pit 14. We changed the air filter, bled the brakes and changed the right front hub. I pulled out of our pit and 100 feet later the steering arm broke. We were lucky it happened right there. The crew had all their tools available to make a quick repair.”

San Dimas, CA – After three successful seasons of Jeepspeed sponsorship, General tire has signed a new three-year contract to sponsor the General Tire, Jeepspeed Challenge and the General Tire, Jeepspeed Cup, both presented by ATX Series Wheels.

The General Tire, Jeepspeed Challenge is a desert racing championship for 6 cylinder Jeep SUVs with limited modifications. The General Tire, Jeepspeed Cup is an open class for Jeep, Dodge, & Mopar SUVs/Trucks. Both General Tire and ATX Wheels supply a wide range of performance tires and wheels specifically designed for Jeep owners that can withstand the rigors of offroad racing, expedition Jeepers, and weekend warriors.

“Our relationship with Jeepspeed has been excellent over the last few years.  They have helped us communicate our General Tire Brand message of durability to Jeep owners and enthusiasts everywhere.  We are looking forward to continuing to grow the series over the next three years,” said Travis Roffler, Director of Marketing for General Tire.