The Jeep Safari concept is one of the coolest vehicles at this year's Easter Jeep Safari.

The Jeep Safari concept is one of the coolest vehicles at this year’s Easter Jeep Safari.

The JK Wrangler has had a solid run, but with the JL coming down the pipe next year that run is just about over. The Jeep crew is sending the JK out in style at this year’s Easter Jeep Safari, and one of the coolest concepts at the 51st running of the event is the Jeep Safari concept.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.

These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.