There’s a great story with every vehicle Jeep and Mopar brought out to the 50th Easter Jeep Safari in Moab, Utah. Some of the vehicles explore the fantasy of possibility, but the Trailstorm Concept is firmly grounded in reality. In fact, what makes this rig cool is the fact that nearly all of its upgrades are Jeep Performance Parts (JPP) available in the Mopar catalog right now.
Auburn Hills, Mich. – Fresh off the 49th Annual Easter Jeep® Safari and the trails of Moab, Utah, the Mopar brand is highlighting its extensive portfolio of Jeep Performance Parts (JPP) available to arm off-roaders in pursuit of any path they choose.
Auburn Hills, Mich. – Mopar’s Jeep Performance Parts is giving deeper meaning to the term “road map.” With the introduction of new Jeep Custom Hood Decals, owners can personalize the hoods of their Jeep vehicles with pre-configured map decals of popular trails or create their own map graphics using an online customizable tool.
So much attention is given to the Jeep and Mopar concept vehicles we see each year at the Easter Jeep Safari, and for good reason. These rigs aren’t built to collect dust on a tradeshow floor – they’re built to be run on the trail and to test new product.
Not to get lost in the excitement of the concept vehicles, but one bit of noteworthy news that could easily get lost in the shuffle is updates to the Jeep Performance Parts line, which is something that ties in directly with the concept vehicles themselves. This year’s Jeep/Mopar concept rigs showcase a number of parts in the Jeep Performance Parts line as well as some that the Mopar team plans to offers soon (with a few others on its wish list).