2014 Jeep Cherokee TrailhawkToday, Jeep has re-launched the Cherokee today at the New York Auto Show and Moab, Utah. The 2014 Cherokee fits into the void in the company left when the Liberty was removed, offering a mid-sized SUV that offers a fuel economy of up to 31 mph.

While the 2014 Grand Cherokee was fitted with an eight-speed transmission, the new Cherokee receives this segment’s first nine-speed automatic transmission to provide fuel improvements of more than 45 percent compared to the Liberty. The Cherokee offers a best-in-class V-6 towing capability of 4,500 pounds. It also boasts a rear-axle disconnect that can be activated when 4×4 isn’t needed to reduce energy loss and increase fuel efficiency.

Jeep Wrangler StitchJeep and Mopar will be showcasing its unique concept vehicles next week at the Easter Jeep Safari in Moab, Utah. Off-Road.com will be on hand to provide more in-depth coverage of the event, which is in its 47th year, along with a closer look at each of the Jeep-Mopar vehicles.

“Off-road enthusiasts will be pleasantly surprised by the range of Jeep models we’re bringing to this year’s Easter Jeep Safari,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We go to this extremely popular event in Moab each year to showcase the latest production vehicles from Jeep, as well as a host of new customization and personalization ideas. In doing so, we connect with and receive a tremendous amount of feedback from our most loyal customers.”

January 31, 2012, Center Line, Mich. – For its 75th anniversary, Mopar continues to work its magic. Today at its engineering lab in Center Line, Mich., Mopar revealed four custom vehicles, including the Mopar ’12 300, Fiat 500 “Stinger,” Mopar Jeep Compass “True North” and Dodge Dart “GTS 210 Tribute.” Mopar ’12 will be available this summer straight from the factory, while components of the Fiat 500, Jeep Compass and Dodge Dart custom configurations will be available in the fall as stage kits or á la carte from the Mopar catalog.

“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “These head-turning ‘Moparized’ vehicles show how we can go to the next level of personalization. With our best-in-class offerings of parts and accessories, we give our customers every opportunity to further enhance the appearance and performance of their vehicles.”

Earlier this month, at the 2012 North American International Auto Show, the brand kicked off its year-long 75th anniversary celebration with the introduction of the Chrysler 200 Super S by Mopar and the Dodge Charger Redline. Mopar, a simple contraction of the words MOtor and PARts, was trademarked in 1937.

The following “Moparized” vehicles were revealed today and will be on display at the 2012 Chicago Auto Show from Feb. 10-19.