The Africa concept explores ideas that we could see on the next-gen Wrangler.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.

These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.

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Story and photos by Jaime Hernandez

The Moab EJS Bunny Run put on by Dynatrac, Superlift and Falken Tire brings together some of the slickest Jeeps this side of the Colorado – and quite a few from the other side of the river, too. Off-Road.com was invited along for the action, and we hopped on the Jeep train heading toward Strike Ravine, 12 miles outside of town.