Every year for the Easter Jeep Safari, Jeep and Mopar show up to Moab, Utah, with a number of concept vehicles to wow the off-road world. For 2014, the crew focused on using its existing platforms to highlight new Jeep Performance Products from the Mopar catalog or concept parts that may or may not be available to consumers down the road. Of all the vehicles at this year’s event, the Jeep Wrangler Maximum Performance is definitely the most extreme of them all.
This year, off-road enthusiasts will venture to Moab, Utah, to tackle the trails for the 48th annual Easter Jeep Safari. Once again, Jeep and Mopar have teamed up to build a number of unique off-road concept vehicles for the event, which Off-Road.com will actually get the chance to drive and test out during the event next week.
Auburn Hills, Mich. - Auburn Hills, Mich., April 1, 2014 – The Jeep and Mopar brands have once again joined forces to create a selection of concept Jeep vehicles for the upcoming Easter Jeep Safari, taking place in Moab, Utah, April 12-20.
HOUSTON – The Jeep brand has introduced a new, production-intent concept version of its award-winning Grand Cherokee, a unique model with distinctive yet stealthy exterior cues designed to attract new Jeep Grand Cherokee enthusiasts and customers.
Showing the vehicle publicly for the first time this morning at the Houston Auto Show, Jeep also announced that it has created an online contest for consumers to name the new production-intent Grand Cherokee concept. The person who chooses the winning name will have an opportunity to win a new 2012 Jeep Grand Cherokee.
“Highlighted by a unique platinum-chrome front-end appearance and distinctive black-gloss 20-inch wheels and exterior treatments, our new Grand Cherokee concept provides a completely new look – one that is edgy and aggressive, and certainly different than any Grand Cherokee on the road today,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Jeep enthusiasts have always appreciated limited-edition models and the ability to customize their vehicles. This new Grand Cherokee comes with a unique, ‘factory-customized’ stealth appearance directly from Jeep, and is certain to attract interest from an array of potential customers.
“We plan to garner feedback from consumers at the Houston Auto Show, and via our online Jeep ‘Name My Ride’ contest,” Manley added. “If the level of excitement is what we anticipate, this new Grand Cherokee will be in Jeep showrooms this spring.”
The manufacturer’s suggested retail price (MSRP) for the Mopar JK-8 kit is $5,499. The kit, which comes with a three-year/36,000-mile warranty, is now available for ordering through Mopar at Chrysler, Jeep, Dodge and Ram dealerships. The warranty covers kit materials and workmanship performed at a Chrysler Group dealership.
Check out Off-Road.com’s story on the JK-8 Install at this year’s Easter Jeep Safari.
“Jeep Wrangler and Wrangler Unlimited are some of our most accessorized vehicles,” said Pietro Gorlier, President and CEO, Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “New Jeep Wrangler owners typically spend more than $500 on Mopar accessories. For Jeep Wrangler Unlimited owners, our new Mopar JK-8 kit answers the call for even more radical customization. And it’s yet another example of how Mopar will continue to support our brands with innovative features.”
Prior to the introduction of the JK-8 kit, Mopar introduced numerous industry-first features including in-vehicle Wi-Fi, off-road camper trailers, vehicle-information apps and an Electronic Vehicle Tracking System (EVTS). Most recently, the brand introduced its Ram Runner off-road desert-racer kit.
Mopar first revealed its JK-8 kit at this year’s Moab Jeep Safari. The kit takes cues from the popular Jeep Scrambler CJ-8 from the 1980’s. Major components include a spacious 44-inch by 50-inch steel bed, inner and outer bedsides constructed from stamped sheet metal, sport bar extensions, Freedom Panel assemblies, a removable fiberglass hardtop with a sliding rear window, two fixed side windows and a fiberglass bulkhead.