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The Dakar Concept is based on the Cherokee Trailhawk but is enhanced for more off-road capability.

The Dakar Concept is based on the Cherokee Trailhawk but is enhanced for more off-road capability.

For quite a few years now, Jeep and Mopar have partnered to create some unique concept vehicles for the Easter Jeep Safari. The vehicles are completed back in Detroit, and then they’re brought out to Moab, Utah, and shown to the off-road media. The vehicles are something we all get to drool over (as the media, I guess we get to drool first), and we in turn then post stories so our readers can drool over them.

Today the company released sketches of select Moparized vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Oct. 30 through Nov. 2 at the Las Vegas Convention Center.

“At Mopar, we always look forward to the SEMA season,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The show is an opportunity for us to inspire owners to customize their vehicles, and it’s the perfect place to showcase our vast portfolio of quality-tested performance parts and accessories.”

The company will display more than 20 Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles at the show. Of particular interest to Off-Road.com readers is the small glimpse of this Wrangler build. We look forward to posting more once the show rolls around in a few weeks.

January 31, 2012, Center Line, Mich. – For its 75th anniversary, Mopar continues to work its magic. Today at its engineering lab in Center Line, Mich., Mopar revealed four custom vehicles, including the Mopar ’12 300, Fiat 500 “Stinger,” Mopar Jeep Compass “True North” and Dodge Dart “GTS 210 Tribute.” Mopar ’12 will be available this summer straight from the factory, while components of the Fiat 500, Jeep Compass and Dodge Dart custom configurations will be available in the fall as stage kits or á la carte from the Mopar catalog.

“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “These head-turning ‘Moparized’ vehicles show how we can go to the next level of personalization. With our best-in-class offerings of parts and accessories, we give our customers every opportunity to further enhance the appearance and performance of their vehicles.”

Earlier this month, at the 2012 North American International Auto Show, the brand kicked off its year-long 75th anniversary celebration with the introduction of the Chrysler 200 Super S by Mopar and the Dodge Charger Redline. Mopar, a simple contraction of the words MOtor and PARts, was trademarked in 1937.

The following “Moparized” vehicles were revealed today and will be on display at the 2012 Chicago Auto Show from Feb. 10-19.