Auburn Hills, Mich. -  Each year, thousands of diehard off-road enthusiasts descend upon Moab, Utah, for the Easter Jeep Safari and a week of fun on some of the country’s best and most rugged trails. Jeep and Mopar are marking the occasion by returning to the annual event – which takes place April 16-24 – with six new customized vehicles.

Check out these Moparized Vehicles at the 2010 Easter Jeep Safari.

“The annual Moab Easter Jeep Safari provides us a perfect opportunity to interact with our most loyal fans in a true Jeep setting,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We are able to demonstrate and test new potential Jeep production and customization ideas at our away-from-home proving ground, while getting instant feedback from our customers.”

More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories and Mopar comes to the party with a vast selection of accessories that will fit a variety of lifestyles.

Jeep recently invited Off-Road.com to Los Angeles for a lunch at the Automobile Driving Museum. Jeep decided to gather some of the automotive media to highlight some of its 2011 vehicles, including the all-new 2011 Grand Cherokee. Chris Ellis, head of marketing for the Jeep brand, was on hand to walk us through some of the features of the new vehicles. We had the chance to meet Ellis at last year’s Easter Jeep Safari in Moab, Utah. Jeep has kept a relatively low profile in the past year, which Ellis noted that other than the launch of the new Grand Cherokee, the company has been a little quiet … on purpose.

Earlier this week, Jeep hinted at expanding its product lineup by building a pickup truck and, according to the latest reports, the new model has officially been given the green light.

The vehicle in question is said to resemble the 2005 Jeep Gladiator concept, using the Wrangler Unlimited platform but with two-doors and a bed in the rear. Said to be headed into production in 2011, it should arrive on dealer lots in 2012.