Auburn Hills, Mich. – Each year, thousands of diehard off-road enthusiasts descend upon Moab, Utah, for the Easter Jeep Safari and a week of fun on some of the country’s best and most rugged trails. Jeep and Mopar are marking the occasion by returning to the annual event – which takes place April 16-24 – with six new customized vehicles.
“The annual Moab Easter Jeep Safari provides us a perfect opportunity to interact with our most loyal fans in a true Jeep setting,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We are able to demonstrate and test new potential Jeep production and customization ideas at our away-from-home proving ground, while getting instant feedback from our customers.”
More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories and Mopar comes to the party with a vast selection of accessories that will fit a variety of lifestyles.