DANVILLE, CA – Industry leading suspension manufacturer, Rubicon Express has announced it will be sponsoring professional off road racer, Jason Scherer.  The new partnership brings together a company that pioneered modern high performance suspension systems for Jeeps with a championship winning driver and race team. Both Rubicon Express and Jason Scherer are based in Northern California with strong roots wheeling on the famous Rubicon Trail. As their newest ambassador, Scherer’s Ultra4 single seat race car will be wrapped with the very recognizable Rubicon Express black and silver logo which will be debuted at next weeks 2013 King of the Hammers and continue its appearances at the three Ultra4 Western Series races.

Rubicon Express brand manager, Adam Trowbridge said, “We are very excited to have Jason Scherer representing Rubicon Express. His professionalism, sportsmanship, and reputation as an exceptional racer are a great match with our company and what we stand for. We are looking forward to kicking off the 2013 race season with Jason at the King of the Hammers.”

The popularity and buzz surrounding the King of the Hammers has reached a height none could have seen coming.

The 2012 edition of the race saw a new champion crowned by the end, as Maryland resident Erik Miller showed that the East Coast rock-crawlers have what it takes to tackle the brutal Hammer course.

More 2012 King of the Hammers Coverage:

Erik Miller Wins 2012 KOH

2012 KOH Photo Highlights

Video: First-Ever King of the Motos

To get a glimpse at all that encompasses this unique event, check out Off-Road.com’s highlight video of the race below:

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Watsonville, CA, March 3, 2011 – FOX Racing Shox sponsored rock racer, Shannon Campbell, wins his second King of the Hammers, becoming the only driver to win the race more than once since its inception four years ago.

Campbell charged through the treacherous Mojave Desert, overcoming obstacles that stopped other drivers dead in their tracks, to take the crown with an impressive 31-minute lead over the rest of the pack. Shannon Campbell shook his head in disbelief, smiling and said, “It’s good to be The King once again. You really cannot believe the beating these shocks take during a race. I could not have done it without FOX Racing Shox’s superior suspension technology and factory race support.”