Laia-Sanz-Endurocross-X-Games-8-6-13Johnny Campbell’s new retail business, JCR Speed Shop, has teamed with 12-time motorcycle champion Laia Sanz to battle the world’s best women racers at XGames Los Angeles.  Laia will pilot a purpose-built HONDA CRF250R in the Women’s Enduro X event on Sunday, August 4th at Staples Center.

“We are excited to announce the opening of the JCR Speed Shop. We are focusing on specialized replica race bike building and prepping for sportsmen to world class athletes like World Champion, Laia Sanz.  Laia is a True Champion with 12 World Trials titles and 3 Dakar Rally campaigns to her name, and most of all she is an amazing person.” — Johnny Campbell

“I m very excited to ride this XGames race on a JCR Speed Shop built Honda, and happy to be helped by Johnny Campbell a person and rider that I admire a lot, I want to say thanks all people from JCR, and Johnny s family, for their big help. We’ve been training at Colton Haaker’s track, and preparing the bike and I love it, also they help me train on the starts. Now I feel ready for the race and I hope to get a good result, I have no excuses, the bike and team is perfect.” — Laia Sanz

Honda-Thumb-Bike-Red-Bud-7-3-13Torrance, CA: For the next round of the 2013 Lucas Oil AMA Pro Motocross championship taking place in Michigan, Team Honda Muscle Milk will showcase its bikes and riders in patriotic-themed Red, White and Blue designs to celebrate the Fourth of July holiday weekend.

Round seven of the 2013 Lucas Oil AMA Pro Motocross championship will mark the 39th annual Red Bud National in Buchanan, MI, and the team CRF450R race bikes will feature Red, White and Blue graphics and seat cover designed by Throttle Jockey, along with blue D.I.D wheels. In addition, Justin Barcia and Trey Canard will both don patriotic-themed riding gear for the holiday weekend.

Honda-LogoTorrance, CA: As a further extension of its growing commitment to grassroots racing in North America, Honda announced today that it is making a major commitment to the 2013 running of the legendary Pikes Peak International Hill Climb, as both a sponsor and race participant, with plans to field products in nine race classes, a first for any OEM in a single Pikes Peak event.

American Honda Motor Co., Inc. will serve as the Partnering Sponsor for the 2013 Pikes Peak International Hill Climb, the first time the company has participated as a corporate sponsor of the legendary race event. The 91st running of the Pikes Peak International Hill Climb is scheduled for June 30, 2013 in Colorado Springs, Colorado.

“Pikes Peak presents us with a unique opportunity to showcase Honda’s diverse product lineup and to energize Honda fans around world, as we work to further strengthen Honda’s presence in racing at all levels,” said Mike Accavitti, Senior Vice President of Automotive Operations for American Honda. “Our associates will be working hard between now and Race Day to prepare this diverse field of race vehicles and showcase the Honda racing spirit.”

Torrance, CA: American Honda recently featured Seven-time Supercross Champion Jeremy McGrath in a video about the all-new 2013 CRF450R.

McGrath discusses the latest technology found on the new bike, including the all-new chassis that focuses on mass centralization, Pneumatic Spring Fork (PSF®), dual-muffler exhaust system, and much more.

Check out the video below to see what the King of Supercross has to say:

Torrance, CA: The 2013 model-year season really heats up this month with the announcement of several all-new Hondas along with the return of a number of off-road favorites. The power of Honda’s engineering prowess has never been more apparent.

“These exciting new models really illustrate the engineering capabilities that Honda brings to bear in all segments of the powersports market,” said Powersports Press Manager Bill Savino. “The radical CRF450R is a potent, game-changing ride for those who are serious about 450-class motocross racing, the CRF250R is the next step forward from the bike that won both Supercross Lites championships in 2012, and the CRF150R race bike continues to set the pace in its class. The all-new CRF250L and CRF110F demonstrate the power of Honda engineering to offer exceptional value to consumers; the CRF250L is a very cool and capable dual-sport model with strong off-road credentials, while the introduction of the electric-start, automatic-clutch CRF110F that replaces the CRF70F represents some out-of-the-box thinking. In addition, Honda’s incredibly popular family of small-displacement recreational off-road bikes, the CRF230F, CRF150F, CRF100F, CRF80F and CRF50F, offers a perfect size for all beginners. Of course, Honda has a long history of bringing innovative ideas and great values to the market, and we’ll see that again as we release even more models later this year.

- CRF450R: Advancing the State of the Art in 450-Class Racing

Torrance, CA: American Honda is pleased to announce that GEICO Honda rider Justin Barcia will ride for the American Honda Racing team and race a factory Honda-prepared CRF450R at the remaining four rounds in the 2011 AMA Motocross Championship.

“I’m so grateful to have this opportunity to ride the Honda CRF450R in the 450 class,” said Barcia. “I can’t thank GEICO Honda team owners Rick Zielfelder and Jeff Majkrzak enough for allowing me to take advantage of this opportunity. I raced the CRF450R to the overall win at the Bercy Supercross last year and I felt great competing on the bike, so I’m excited to now get the chance to race several rounds in the Motocross series on it. I’m also really looking forward to working with the factory Honda team. I feel I’ve grown a lot as a professional racer over the past three years and this whole experience is only going to help me develop my skills even more.”

American Honda Racing Team Manager Erik Kehoe welcomes Barcia to the Honda starting line-up. “Justin has been a part of the Honda family for many years now, having entered the professional ranks through Honda’s amateur support program,” said Kehoe. “He has a lot of experience racing Honda motorcycles and he’s earned a lot of success in both his amateur and professional careers. Trey Canard showcased his talents aboard the factory-prepared Honda CRF450R last year when he filled in for six Supercross rounds, and obviously that was a significant career opportunity for him, while Cole Seely enjoyed racing several Supercross’ with the team this year. We are pleased to work with Honda-supported teams and give the younger Honda riders the chance to gain valuable experience riding for the factory team when opportunities arise.”

For more information, contact American Honda Motor Co., Inc. (310) 783-3745.