SCORE-Logo-12-20-11SAN DIEGO — After 1,638.1 dusty and grueling desert racing miles, 30 of the world’s best desert racers have survived the challenge of the three-race 2013 SCORE Desert Series to earn coveted 2013 SCORE Toyota Milestone Awards. The 30 drivers, competing in 11 different classes, earned their prestigious honors by finishing every required mile in the World’s foremost Desert Racing Series. The 2013 SCORE Desert Series ended recently with the 46th Annual Tecate SCORE Baja 1000.

All 30 drivers of record will receive their special awards Saturday, Dec. 14 at the Town & Country Resort Hotel in San Diego during the annual SCORE Awards Night celebration of 40 years of SCORE desert racing honoring the 2013 SCORE Desert Series point champions and the winners of the 2013 SCORE Off-Roadsman of the Year awards.

SCORE-Logo-12-20-11SAN DIEGO — Tuesday’s Dirt LiveHD SCORE spotlight will shine on third generation desert racer Jessica McMillin and veteran motorcycle racer Kirk Russell as the featured SCORE racers at 7 p.m. (PT) on the increasingly-popular internet show. Airing in High Definition on www.score-international.com, the show will air from its broadcast home at the SCORE International tech shop in El Cajon, Calif., just east of San Diego.

McMillin, 28, is teammate to Heidi Steele, 41, as a pair of ‘experienced rookies’ in driving the No. 14 Monster Energy Desert Assassins Chevy Silverado in the marquee SCORE Trophy Truck racing division while Russell, 43, owner of a motorcycle tour company in Mexico, races as a co-rider for a variety of pro motorcycle racers in several classes over the years.

Roger Norman’s Dirt Live one-hour show is broadcast live weekly and the show is anchored around Norman’s two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points championship purse program he has developed called the World Championship of Desert Racing. All live events, this will be the 34th weekly Dirt LiveHD episode to air. Replays of previous Dirt LiveHD shows are kept in an electronic library on the dirtlive.com website.

FULLERTON, CA – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, in San Felipe, Mexico.

Competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires, the Desert Assassins will have two 800-horsepower Geiser Brothers Trophy Trucks tackling the rough terrain of San Felipe. It will be Steele vs. Steele as Heidi Steele goes against her husband Cameron.  Heidi is racing for the first time in the Trophy Truck Class.

SAN DIEGO—Colorful SoCal desert racer/TV action sports commentator Cameron Steele and champion motorcycle racer Kurt Caselli will be the featured guests Tuesday at 7 p.m. during the new Roger Norman’s Dirt Live weekly desert racing internet broadcast on www.score-international.com.

Roger Norman’s Dirt Live one-hour show is broadcast live weekly on Tuesdays at 7 p.m. Pacific Time.  The show content is centered around his two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points championship purse program he has developed called the World Championship of Desert Racing. Broadcast studios are located at the Norman Motorsports race shop in San Diego. All live events, this will be the fifth Dirt Live show to air.

FULLERTON, CA. – (Nov. 13, 2012) – Yokohama Tire Corporation-sponsored off-roaders Cameron and Heidi Steele are heading to Mexico’s Baja Peninsula to compete in the storied SCORE Tecate Baja 1000, November 14-17. The Steeles, along with their Desert Assassins teammates, will race on various Geolandar® tires along the demanding course. The 45th running of the race goes from Ensenada to La Paz and is the SCORE racing series season finale.

Two-time SCORE Person of the Year Cameron Steele has two 800-horsepower Trophy Trucks in the race. Each features newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Trophy Trucks, like Steele’s No. 16 Monster Energy/Yokohama Tire and No. 14 Yokohama Tire vehicles, have 26 inches of front-wheel travel and 36 inches of rear-wheel travel, and can hit a top speed of 135 mph.

FULLERTON, CA. – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18. Cameron and Heidi will tackle “the longest off-road race in the U.S.” on Geolandar® tires.

Heidi, whose five off-road season championships include a 2008 Best in the Desert title, will be competing in her second race this year after becoming a mother in March. She placed second in June’s Baja 500 in a Ford Ranger equipped with off-the-shelf Geolandar M/T+® tires. She’ll be competing on the same tires in the 7200 Class at the Vegas to Reno contest.

Cameron, a Trophy Truck veteran and two-time SCORE Person of the Year, will be in an 800-horsepower Geiser Brothers truck fitted with newly-developed 40-inch Yokohama Geolandar A/T-S® R tires in the Trick Truck Class at the Nevada race.

“The long, demanding Vegas to Reno race will be a good test for Cameron and Heidi,” said Duane Sampson, Yokohama motorsports manager. “Their Geolandar tires were made to handle tough terrain like this.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). The nine-minute video, created by Air, Land + Sea Films, is on YTC’s YouTube channel (and can be seen below).

“The video is beautifully shot and tells Heidi’s compelling, personal story,” said Andrew Briggs, director of product planning and motorsports for Yokohama, one of Heidi’s main sponsors. “People watching the video will learn, from Heidi’s perspective, what it’s like balancing motherhood with a professional racing career.”

Set against the recent SCORE (Southern California Off Road Enthusiasts) Baja 500 in Mexico – Heidi’s first race in seven months – the film follows Heidi, her husband Cameron (a Trophy Truck veteran and two-time SCORE Person of the Year) and their two-month-old daughter, Cameron Kay Steele.

FULLERTON, CA. – In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada, Baja California, Mexico.  Steele and co-driver/Desert Assassins teammate Rene Brugger battled the treacherous Baja terrain in a Ford Ranger equipped with off-the-shelf Geolandar M/T+ tires.

“It felt great to be racing again,” said Steele, the defending Class 6 SCORE (Southern California Off Road Enthusiasts) champion who missed the first part of the off-road season to give birth to her first child. “Jumping back into major competition like the Baja 500 was a lot of fun. Baja is a challenge, but we always know our team and our Yokohama tires are going to get us to the finish.”

Steele is the wife of Trophy Truck veteran and two-time SCORE Person of the Year, Cameron Steele, who entered two 800-horsepower Geiser Brothers Trophy Trucks in the Baja 500. Each were shod with newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Both trucks suffered major mechanical issues that slowed them down, but they fought back to complete the race and finish inside the top 20.

“Taking second place in the legendary Baja 500 is a major accomplishment,” said Andrew Briggs, Yokohama’s director of product planning and motorsports. “It was great to see Heidi racing again…and nearly winning.”

The Desert Assassins’ Brent Parkhouse and co-driver Brian Burgess claimed victory in the Class 12 (SCORE Lite) division, piloting their winning buggy on Yokohama tires.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15. Steele, along with his Desert Assassin team, will be competing on various Yokohama Geolandar® tires.

Steele received the first qualifying spot for the two-day SCORE (Southern California Off Road Enthusiasts) event, which, for the first time, will be divided into two races. Steele has two Trophy Trucks entered, both on newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions.

“The 40-inch tire is a dream to race on,” said San Clemente, California-based Steele. “Yokohama and the Desert Assassins worked together on the development, and we know that our top 10 finish at last year’s Baja 1000 was just a sneak peak of what the tire can do. With the new tires mounted on our two 800-horsepower Geiser Brothers trucks, we’re ready to battle in 2012.”

Steele, who is also a TV commentator and two-time SCORE Person of the Year, will pilot the #16 Trophy Truck while Josh Daniel will start the season in the #14 truck.

Missing from the action in Laughlin will be the reigning Class 6 champion, Heidi Steele (Cameron’s wife). She will be cheering on teammate Rene Brugger as she awaits the birth of her first child, but plans a return to off-road racing later this year. “Heidi will be behind the wheel for an epic 2012 schedule, including the Baja 500, Vegas to Reno and the Baja 1000,” said Cameron Steele. “At Laughlin, Rene will drive both days in the #600 Class 6 championship truck, which runs on off-the-shelf Geolandar M/T+® tires.”

Also competing in Laughlin with the Desert Assassins will be Brent Parkhouse and Brian Burgess, who compete in the Class 12 (SCORE Lite) division. Their buggy is fitted with Yokohama’s competition-only Super Digger® tires.

“We’re looking toward another great season with Cameron, Heidi and the Desert Assassins,” said Andrew Briggs, Yokohama’s director of product planning and motorsports. “They won the title last year on the M/T+ tire and the new 40-inch Geolandar was flawless at the Baja 1000, so we are confident with the performance of the tires and about our prospects this year.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – (Nov. 21, 2011) – Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE Baja 1000 in Ensenada, Mexico.  She won her fourth SCORE (Southern California Off Road Enthusiasts) class title at the November 17-20 race, and announced she and her off-road racing husband, Cameron Steele, are expecting a baby in 2012.

By virtue of her fifth place finish over the treacherous 692.82-mile Baja course, San Clemente, California-based Heidi and her co-drivers Rene Brugger  and Pat Dailey captured the 2011 Class 6 SCORE title in a Ford Ranger riding on off-the-shelf Yokohama Geolandar M/T+® tires. The Desert Assassins trio finished the race in 23 hours, 40 minute and 48 seconds. Due to her pregnancy, Heidi only competed in part of the race.

“What an awesome year,” said Heidi, who won two races this season on route to her championship. “I can’t thank Rene and Pat enough, and Yokohama for their ongoing support and great tires. It takes a fantastic team to win a championship, and I have the best with the Desert Assassins.”

“We’re proud to be part of another Class 6 championship with Heidi and the Desert Assassins,” said Andrew Briggs, Yokohama’s senior manager of motorsports. “Heidi and Rene drove great all year and the Geolandar M/T+ tire performed flawlessly in some of the roughest terrain on the planet. It’s a testament to the tires and the team to lock this championship up at the Baja 1000. It’s the most difficult race of the season and everyone involved rose to the occasion. Rene again did a fantastic job and we were fortunate to have Pat Dailey drive in place of Heidi.”

Briggs also praised Cameron Steele, who along with co-drivers Rick Geiser, Josh Daniel and Pat Dean, campaigned two Trophy Trucks on newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Their 800-horsepower Geiser Bros. Trophy Truck finished in 10th place (12th overall in the race). Cameron – a Trophy Truck class veteran, TV commentator and two-time SCORE Person of the Year – and his crew completed the race in 17:07.

“Cameron, Rick and Josh drove the number 14 Trophy Truck to a top 10 finish on the new 40-inch Geolandar project tire and had no flats,” said Briggs. “The tires performed great over the course of the race on both Trophy Trucks. We were really pleased with the performance of the tires. We’ve come a long way in a very short time on the tire development and we are really excited about our prospects next season.”

This year’s running of the Baja 1000 featured 278 competitors from 34 states and 16 countries. The difficult course traveled from Ensenada through Ojos Negros, Laguna Salada, San Felipe, Erendira, Santo Tomas, Uruapan and back to Ojos Negros, covering much of the northern half of the Baja California peninsula.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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