TWIN PEAKS, CA – March 21, 2012 – Hammerking Productions released the trailer for the 2012 Griffin King of the Hammers movie titled, “Rise of the East” today. The title for this year’s film is a reference to the 2012 King, Erik Miller. Miller is the first winner of the race to reside east of the Mississippi in Cumberland, MD.

The movie will document the week-long off-road racing event held every February in Johnson Valley, CA. 2012 marked the 6th year for the King of the Hammers race which featured more than 200 teams and 30,000 spectators competing in over 5 days of racing. The movie’s release date is expected this summer following a red carpet premiere.

Check out the trailer below:

Capitalizing on a 10-year relationship with Lincoln Electric, Robby Gordon Motorsports has embraced the new addition to the Lincoln family and welcomed Torchmate CNC Cutting Systems onto Planet Robby. Gordon, who has acquired the Torchmate Racing built TTB car for the upcoming Griffin King of the Hammers event, will begin testing the rebadged Speed Energy #77 car this week and he has tasked rock crawling champion and former Pirate4x4.com owner, Lance Clifford, to navigate. “Although I have not yet met Lance, he has come highly recommended and is a welcome addition to our team. We put a lot of value in having the right people to help us succeed,” said Gordon. Clifford, who has worked during KOH the last 4 years providing live web based coverage, is looking forward to racing. “I was just planning on enjoying the event with my family, but when the best off-road driver in the world calls you up and asks you to navigate you don’t think twice about accepting.”

The new relationship will put Torchmate CNC cutting systems to work in both Robby Gordon Motorsports North Carolina and Southern California facilities, and will see Torchmate as an associate sponsor of Gordon’s new venture into Ultra4 racing as well as his current SCORE Trophy Truck and Dakar off-road programs. “We’re excited to work with Robby Gordon and it’s a perfect fit with Torchmate philosophy on racing and business,” said Bill Kunz, general manager of Torchmate. “The same Torchmate machines the general public can purchase will be put to good use at the hands of Robby Gordon Motorsports,” Kunz added.

GenRight Off-Road is proud to host the World Premier of the NEW 2011 Griffin King of the Hammers movie!

Gather your friends and family and be one of only 300 people to see the Newest King of the Hammers Valley of Kings Movie on the big screen! This is your opportunity to see the race coverage up close and personal in a real movie theater courtesy of GenRight Off-Road.

KOH racers, industry representatives, media, and more will be attending this premier, so get your ticket now and have an opportunity to rub shoulders with the who’s who of the Off-Road world!

The Movie Premier will take place on July 21st @ 7:00pm at the AMC Theater in Victoria Gardens in Rancho Cucamonga, CA.

To learn more and purchase your tickets CLICK HERE!

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