2013 LOORRS Round 7 & 8Fort Mill, SC – Apparently a 100 race win record was not enough for Team GT’s Carl Renezeder.  During Rounds 7 & 8 of the Lucas Oil Off Road Racing Series (LOORRS) at Miller Motorsports Park, Renezeder made history yet again by winning his ninth Pro-4 race in a row on General’s GRABBER tire.  The nine-race win streak dates back to Round 15 of the 2012 season and was almost extended to 10 in Round 8 but Renezeder fell just shy of a win settling for second.

“It was my own fault – total driver error,” said Renezeder following the Round 8 race.  “Going into turn four, I went to set the track and hit the wrong brake pedal.  So frustrating!”

Team GT’s veteran driver handily broke Kyle LeDuc’s old streak of six wins set back in 2012.  Renezeders most recent achievement also adds to his overall career wins bringing his total to 112 – and still counting.

Fort Mill, SC – (Oct. 11, 2011) – General Tire and Mad Media took home an EMPixx Award for their fast-paced commercial “Ballistic,” featuring world champion of off-road racing, “Ballistic” BJ Baldwin. The EMPixx Awards, sponsored by the American Pixel Academy, honors excellence in the areas of five moving pixels, including television commercials.

While the viewers may only see a 30-second clip, an enormous amount of work goes into its production. General Tire works off the principle that no detail should be spared, and that’s why it’s chosen to work with some of the best photographers and producers in off-road footage – Mad Media.

The commercial features Baldwin in his off-road truck fitted with General’s Grabber competition tire – the ultimate off-road, high-performance tire, tested in some of the world’s most treacherous conditions and most rigorous terrain.

“Less than one percent of the earth is paved,” says the narrator as Baldwin’s truck mounts rocky hills. “Go attack the rest.”

As the intense, 30-second spot comes to a close, the narrator ends with, “General Tire. Anywhere is possible.”

The spot was produced by Mad Media of Oceanside, Calif., and was filmed in the torturous terrain of the Nevada desert. Check out the video here:

Get the Flash Player to see this player.