2017 BITD Parker 425
Fort Mill, S.C.
– General Tire has renewed their partnership with the Best in the Desert (BITD) off-road racing series in a multi-year agreement.  General Tire originally partnered with BITD back in 2009 and will continue its role as “The Official Tire” of the series and title sponsor of the crown jewel race event, “Vegas to Reno” held every August.

General Tire's new Grabber X3 is included in its new sales promotion.

General Tire’s new Grabber X3 is included in its new sales promotion.

Fort Mill, S.C. – The warmer spring temperatures get us thinking of road trips and summer vacations.  General Tire wants to put money back in drivers’ pockets that can be used to help fund those trips when they purchase a qualifying set of four new General Tires. The promotion starts today and runs through June 15.

General-Tire-Logo-7-20-12CORONA, Calif. — General Tire and Team Lucas are going racing together for the 10th year in a row in 2017.  The General Tire/Team Lucas partnership includes major at-event exposure and network television coverage for the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Speedway, Lucas Oil Modified Series, ASCS Sprint Car Series, Lucas Oil Late Model Dirt Series, Lucas Oil AMA Motocross Championship, the Best in the Desert Series, and the annual Lucas Oil Chili Bowl Nationals from Tulsa, OK.

Jerett-Brooks-General-Tire-Off-Road-10-27-16
Fort Mill, S.C. –
Jerett Brooks put an exclamation point on his dominating Pro Lite Unlimited season this weekend at Wild Horse Pass Motorsports Park by winning the Pro Lite Challenge Cup and the championship.  Brooks started the Lucas Oil Off-Road Racing Series weekend strong as he set fast time for qualifying Saturday which earned him an additional championship point allowing him to win the Pro Lite Unlimited Championship by just starting the feature race.

Jerett-Brooks-General-Tire-Lucas-Oil-9-27-16
Fort Mill, S.C.
– A perfect race weekend in Lake Elsinore has given Jerett Brooks the momentum needed to capture the Lucas Oil Off Road Racing Series Pro Lite championship. Brooks walked away from Rounds 13 and 14 with a total of seven wins on the season with one weekend of racing remaining in 2016.

General Tire's new Grabber X3 is included in its new sales promotion.

Fort Mill, SC – General Tire’s new Grabber X3, the highly-anticipated new entry into the mud-terrain segment, is now available in tire stores. The X3 is the latest tire in the popular Grabber family of light truck tires. The new Grabber X3 takes extreme terrain to the power of three.  The mud-terrain tire has been designed to provide extreme performance in mud with a unique optimal void and self-cleaning pattern, extreme performance in dirt with superior grip and stability and extreme performance on rock with excellent adhesion and cut/chip resistance. With bold and aggressive styling, the Grabber X3 is sure to reinforce General Tire’s off-road DNA.

Grabber-X3-Unpaved-General-Tire-Mud-Terrain-6-11-16
At an event in Pennsylvania this evening, General Tire unveiled an all-new tire in its off-road arsenal, the mud-terrain Grabber X3. The new Grabber X3 model will actually replace the outgoing Grabber tire to provide more mass appeal in the marketplace since it will cater to a wider range of SUV and truck owners. The X3 moniker actually relates to the three areas it is designed to excel in for extreme use: mud, dirt and rock.

Jerett-Brooks-General-Tire-Lucas-Oil-5-25-16Fort Mill, S.C. – The third race weekend of the 2016 Lucas Oil Off Road Racing season is in the books and Jerett Brooks has absolutely dominated. For Rounds 5 & 6, Brooks equaled his performance in Rounds 3 & 4 and once again earned back-to-back wins at the Utah Motorsports Campus, keeping him at the top of the LOORRS Pro Lite points battle.

General-Tire-NORRA-Mexican-1000-5-6-16Fort Mill, S.C. – The 2016 NORRA Mexican 1000 race has ended at the tip of the Baja peninsula in Cabo and the Caballo del Diablo team, headed by Boyd Jaynes, captured a first-place finish in the Pioneer 4×4 class and earned the coveted Steve McQueen memorial trophy!

Driver, Boyd Jaynes, and copilot, Brian Godfrey, took on the “Evil Mariachi” theme this year and dressed the part, too, complete with mariachi hats.

Off-Road-Expo-Logo-10-2-12POMONA, Calif. — The 2013 Lucas Oil Off-Road Expo powered by General Tire is arguably the biggest show of the year for the off-road industry, and now a very exclusive group of attendees will be able to enjoy a one-of-a-kind VIP experience. Family Events, in partnership with the Off Road Business Association (ORBA), will offer a limited number of VIP Experience Packages to be sold to enthusiasts who want to enjoy special privileges including a “Lunch with the Legends”, VIP parking and more.

“Our goal was to create a fundraising campaign a little different than the normal ‘please donate’ routine,” said ORBA Public Relations Director Jeff Knoll. “The board came up with a great idea, the VIP Experience Package that will include a private lunch with some of the biggest names in the sport including Brian Deegan, Casey Currie, Ivan Stewart, Shannon Campbell, Johnny Greaves, and more.