Fort Mill, S.C.
– A perfect race weekend in Lake Elsinore has given Jerett Brooks the momentum needed to capture the Lucas Oil Off Road Racing Series Pro Lite championship. Brooks walked away from Rounds 13 and 14 with a total of seven wins on the season with one weekend of racing remaining in 2016.

General Tire's new Grabber X3 is included in its new sales promotion.

Fort Mill, SC – General Tire’s new Grabber X3, the highly-anticipated new entry into the mud-terrain segment, is now available in tire stores. The X3 is the latest tire in the popular Grabber family of light truck tires. The new Grabber X3 takes extreme terrain to the power of three.  The mud-terrain tire has been designed to provide extreme performance in mud with a unique optimal void and self-cleaning pattern, extreme performance in dirt with superior grip and stability and extreme performance on rock with excellent adhesion and cut/chip resistance. With bold and aggressive styling, the Grabber X3 is sure to reinforce General Tire’s off-road DNA.

At an event in Pennsylvania this evening, General Tire unveiled an all-new tire in its off-road arsenal, the mud-terrain Grabber X3. The new Grabber X3 model will actually replace the outgoing Grabber tire to provide more mass appeal in the marketplace since it will cater to a wider range of SUV and truck owners. The X3 moniker actually relates to the three areas it is designed to excel in for extreme use: mud, dirt and rock.

Jerett-Brooks-General-Tire-Lucas-Oil-5-25-16Fort Mill, S.C. – The third race weekend of the 2016 Lucas Oil Off Road Racing season is in the books and Jerett Brooks has absolutely dominated. For Rounds 5 & 6, Brooks equaled his performance in Rounds 3 & 4 and once again earned back-to-back wins at the Utah Motorsports Campus, keeping him at the top of the LOORRS Pro Lite points battle.

General-Tire-NORRA-Mexican-1000-5-6-16Fort Mill, S.C. – The 2016 NORRA Mexican 1000 race has ended at the tip of the Baja peninsula in Cabo and the Caballo del Diablo team, headed by Boyd Jaynes, captured a first-place finish in the Pioneer 4×4 class and earned the coveted Steve McQueen memorial trophy!

Driver, Boyd Jaynes, and copilot, Brian Godfrey, took on the “Evil Mariachi” theme this year and dressed the part, too, complete with mariachi hats.

Off-Road-Expo-Logo-10-2-12POMONA, Calif. — The 2013 Lucas Oil Off-Road Expo powered by General Tire is arguably the biggest show of the year for the off-road industry, and now a very exclusive group of attendees will be able to enjoy a one-of-a-kind VIP experience. Family Events, in partnership with the Off Road Business Association (ORBA), will offer a limited number of VIP Experience Packages to be sold to enthusiasts who want to enjoy special privileges including a “Lunch with the Legends”, VIP parking and more.

“Our goal was to create a fundraising campaign a little different than the normal ‘please donate’ routine,” said ORBA Public Relations Director Jeff Knoll. “The board came up with a great idea, the VIP Experience Package that will include a private lunch with some of the biggest names in the sport including Brian Deegan, Casey Currie, Ivan Stewart, Shannon Campbell, Johnny Greaves, and more.

Off-Road-Expo-Logo-10-2-12POMONA, Calif. – The 2013 Off-Road Motorsports Hall of Fame Annual Silent Auction is set to take place, once again, at the 2013 Lucas Oil Off-Road Expo powered by General Tire on Saturday, October 5, from 2 p.m. to 9:30 p.m. All funds raised benefit the Off-Road Motorsports Hall of Fame, a non-profit organization committed to honoring those who have committed their lives to the off-road community.

Hot auction items up for bid include: a set of four General Tires; a Mastercraft safety helmet; 2014 Best in the Desert Vegas to Reno entry; A Day in the Desert with Off-Road Motorsports Hall of Fame inductees; a 2014 King of the Hammers entry; and more. The auction will also offer a variety of off-road memorabilia including collector’s magazines, rare t-shirts, and autographed mementos. Big ticket items are also available for online bidding at

Casey-Currie-Lucas-Oil-Vegas-9-20-13CORONA, Calif. (September 20, 2013) – After a great start to the second-to-last weekend of Lucas Oil Off-Road Racing Series (LOORS) competition, Casey Currie and the Monster Energy/General Tire team will carry a pair of top five qualifying efforts into the 13th and 14th rounds of the Pro Lite season. The action from the series’ second to visit Las Vegas Motor Speedway in 2013 kicks off Friday night, followed by a second showing under the lights on Saturday.

Since the arrival of the Monster Energy/General Tire Jeep JK, Currie and his team have continued to step up their performance every time they take to the track. After logging laps for the first time on Thursday morning for practice, Currie and his team fine-tuned the truck for an all-out assault of the track in qualifying. At the end of two sessions, the Monster Energy/General Tire Jeep JK will line up fourth during each night of action.

Off-Road-Expo-Logo-10-2-12POMONA, Calif. – The 2013 Lucas Oil Off-Road Expo powered by General Tire will invade the Pomona Fairplex Saturday, October 5 through Sunday, October 6, with everything off-road including new vehicles, thousands of parts and accessories, Toyota off-road test drives, racing demos from the King of the Hammers and Lucas Oil Off Road Racing Series and more. This year’s expo features more than 350 of the industry’s leading manufacturers, dealers and distributors, showcasing all the latest off-road toys, technologies, parts, gear and accessories.

Off-road manufacturer representatives will be on-site to demonstrate and educate attendees on all the latest vehicles and accessories. In addition to the line-up of trucks, Jeeps, UTVs, ATVs, side-by-sides, dirt bikes, sand rails, rock crawlers, parts and accessories on display, the expo will come to life with exciting features and entertainment including:

Jesse-Jones-Fox-BITD-9-5-13In a joint announcement from Las Vegas and El Cajon, CA, Casey Folks, director of Best In The Desert, and Brian Godfrey, FOX Marketing Manager, Off Road Division, announced FOX will become the presenting sponsor of one of Best In The Desert’s most revered off-road events in North America. This legendary race will now be named The General Tire “Vegas to Reno” Presented by FOX.

“Casey and his dedicated team have been putting on the very best offroad races for years now. It makes only sense for us to align ourselves with them.  The Vegas to Reno race is one of the few marquee events in off road desert racing. We are excited to see its popularity and attendance continue to grow with our support”, said Brian Godfrey, FOX Marketing Manager, Offroad Division.

For over three decades, FOX has been an industry leader in the design and development of high performance shock absorbers and racing suspension products.