Las Vegas, NV ~ Best In The Desert Racing Association is proud to announce that Ford Motor Company, the “Official Truck” of Best In The Desert, will be extending the opportunity to win F-150 EcoBoost Performance Awards to Motorcycle, Quad and UTV class winners of the 2012 General Tire “Vegas to Reno”  “The Longest Off-Road Race in the United States.”

To celebrate the success of Ford F150 EcoBoost, in addition to the existing 2012 F150 EcoBoost Performance Awards matrix for Cars and Trucks, at 2012 General Tire “Vegas to Reno” “The longest Off-Road Race in the United States”, the Ford Motor Company will pay $500 to 1st Place in each of the 22 Motorcycle, Quad and UTV classes. Casey Folks, Director of BITD said “we consider this an unprecedented outreach to our racers”.

Ponte Vedra, FL – E3 Spark Plugs is pleased to announce the winner of its 2012 Lucas Oil Off-Road Racing Trip promotion. Kari Roben, who won an all-expenses-paid trip for two to the E3 Spark Plugs Utah Off Road Nationals at Miller Motorsports Park in Tooele, Utah, this June 21-23, 2012, will be giving her tickets to her husband and son.

Roben passed her prize onto her husband Richard Chandler Jr., who elected to bring their 23-year-old son Richard III, on the trip-of-a-lifetime.

The grand prize included airfare for two with hotel accommodations for three nights, two tickets to the Lucas Oil Off-Road race, ride-a-longs in both the E3 Spark Plugs Daugherty Off-Road truck and the Lucas Oil helicopter, as well as the chance to drive a Ford Racing-prepped Mustang GT in the two-hour Mustang Experience and two tickets to one of the top karting road courses in America.

DEARBORN, Mich. – April 12, 2011 – At the age of 17, Brian Deegan left his home in Omaha and headed for Southern California with only the F-150 he drove, a credit card and his dirt bike, dreaming of becoming the next big thing in Motocross. That 1989 Ford truck carried him and his dreams halfway across the country and to an entirely new life – the one he pictured growing up in the heartland.  In the 17 years since Deegan has become a recognized innovator of FMX, one of the most decorated X Games athletes and an icon in action sports.  He’s not done yet. Deegan is now looking to take that same competitive fire to four-wheel motorsports and again looks to Ford to help him get there.

Deegan’s partnership with Ford Racing announced today will allow him to race Fords in multiple action motorsports platforms, including the Ford Raptor in the Lucas Oil Off Road Series, Global RallyCross Championship and at X Games 17 in Los Angeles.

“I’m a Ford guy – always have been – and I’m really excited about working together. In order to be successful as a racer I need to be with the best,” Deegan said. “When you think of racing, especially off-road truck, Ford has dominated, and there is nothing I’d rather be behind the wheel of.”

During the first 12 stages and 9000 kilometers of the Dakar Rally competition, Darren Skilton and Sue Mead alternated driving and navigation duties.

For this final leg, excited and exhausted, Mead took the wheel in Cordoba for Stage 13. It was another scorcher as they made their way to the Special, a 180-kilometer sprint to the finish.

“When I began looking into making this a reality 10 months ago, my greatest hope was just to just get here, to participate,” Mead said. “When we cleared Stage 12 in Cordoba and all the other Open Production cars were out, it sunk in. We could actually win our class.”