2014-Toyota-THUMB-Ultimate-FJ-Cruiser-SEMA-2013-11-5-13It’s finally here…and then it’s gone. Toyota today unveiled the 2014 FJ Cruiser Trail Teams Ultimate Edition at a press conference held at the 2013 Specialty Equipment Market Association (SEMA) Show.

The 2014 Trail Teams Ultimate Edition is a commemorative final special edition of the FJ Cruiser.  It is the toughest and most capable FJ ever and pays tribute to the iconic vehicle that will end its production run at the conclusion of the 2014 model year.  With limited production, only 2,500 will be built.

Fresno, CA- Trail-Gear, Inc. is now offering their signature armor for FJ Cruisers. Trail-Gear is releasing their complete line of Rock Defense™ trail armor for FJ Cruisers today (Friday, July 13). The line consists of two styles of front bumper with optional skid plate upgrade; as well as a rear bumper with optional additional support tube kit. Consumers may choose to outfit their FJ Cruiser with the full armor pack that includes a choice of standard or low-profile front bumper, with the FJ Cruiser Transfer Case Skid Plate, FJ Cruiser Rock Sliders and FJ Cruiser Rear Bumper.

The Rock Defense™ FJ Cruiser Front Bumper features a stinger and stinger support tubes for full front end protection. The Rock Defense™ FJ Cruiser Low Profile Front Bumper offers a sleeker design without the stinger and stinger supports. The Rock Defense™ FJ Cruiser Rear Bumper, in addition to offering excellent protection from damage, has been tested and meets the tow rating requirements for SAE J684 and V-5 Class 3 (5,000 lbs.) GVWR.

Scottsdale, AZ — The North American Distributor for ASFIR will host its inaugural warehouse sale and event on Saturday October 13, 2012. For one day only, the warehouse doors at ASFIR will open to the public, and offer ‘dealer’ pricing the general public. ASFIR is also extending to dealers a significant discount off of their cost.

Several off-road project vehicles will be on display featuring ASFIR products, including the Dillon Aero: Land Defender 110 (see below). Local charity, Wheelers4Warriors, will also be in attendance with their work in progress, “The Warrior.”

The idea behind ASFIR’s warehouse event is to drive sales, move out inventory, and stimulate the local economy. “Because the OHV community is so active here, it’s a great opportunity to connect with who really uses our products,” says, Kelly Ruiz, Territory Manager at ASFIR, “and we’re excited to offer our local friends a nice discount!”