LOS ANGELES—SCORE International announced today that it has launched enhanced social media platforms in conjunction with Curbsyde Productions in preparation for the special event coverage planned for November’s 45th anniversary of the legendary Tecate SCORE Baja 1000 desert race. The enhanced platforms, accessed through www.score-international.com, will be actively providing content during the live drawing for starting positions Saturday at the SCOREville exhibit at the Off-Road Expo at the Fairplex in Pomona, Calif.

The SCOREville exhibit in Building 6 at the Off-Road Expo will salute SCORE Baja Legends and the Off-Road Motorsports Hall of Fame from 9 a.m. to 6 p.m. on Saturday and from 9 a.m. to 5 p.m. on Sunday.

With autograph sessions both Saturday and Sunday from noon to 2 p.m., the live drawing for starting positions, by class, for the legendary motorsports adventure down Mexico’s majestic Baja California peninsula, will be held on Saturday from 3 p.m. to 5 p.m.

On Friday, October 7th, Rob MacCachren trades his driving suit for a business suit as he is inducted into the Off Road Motorsports Hall of Fame (ORMHOF) on Friday night.  This invitation-only event at the Sheraton Hotel in Pomona is intended to recognize and honor those individuals and organizations whose lifelong contributions to off-road motorsports have set a standard for others to follow. Off Road Motorsports Hall of Fame inductees are required to have at least 15 years of experience and involvement in off-road motorsports. The nominees must have built, designed, driven, maintained, owned, prepared, piloted, promoted, ridden or supported an off-road vehicle. They are characterized by their desire to win, the mastery of their field and their courage to innovate.  No racer of our generation epitomizes the above quite like Rob MacCachren.
Then on Saturday and Sunday (October 8th and 9th), Rob Mac moves next door to the Fairplex in Pomona for the Off Road Expo, where his No. 20 ROCKSTAR Energy Drink / MasterCraft Safety Jimco SCORE Trophy Truck will be on display in the BFGoodrich booth.  The Off Road Expo showcases new vehicles, thousands of parts and accessories, freestyle motocross action, movie premieres, RC Racing and more. This year’s expo is bigger than ever with more exhibitors showcasing all the latest hardware from more than 350 of the industry’s leading manufacturers, dealers and distributors.  Rob MacCachren will be leading half hour technical seminars on both days at 11 AM and 2 PM in the BFG booth, with autograph signings for half an hour after each seminar.  This is a rare opportunity to learn from one of off-road racing’s all time best, and one tha t you absolutely will not want to miss.  From there Rob continues to battle for season champsionships in LOORRS, TORC, and SCORE with the end of the season rapidly approaching.  For the latest Rob MacCachren updates follow him on Facebook at http://www.facebook.com/21RobMac.

POMONA, CA – The 6th Annual Powder Puff Off-Road Race For The Cure presented by Mohave Off-Road Racing Enthusiast (M.O.R.E.), which is a female-only event comprised of drivers and team owners’ wives & daughters plus female industry leaders and celebrities, has moved to new dates: Friday, October 14th and Saturday, October 15, 2011 in Barstow, CA.   The 12th Annual Lucas Oil Off-Road Expo, the off-road industry’s leading & largest public trade show, will maintain their traditional weekend, October 8 & 9, 2011 at the Fairplex in Pomona, CA.

The race schedule change will allow fans & enthusiasts the opportunity to go to both events without having to choose which event to attend.  The change was facilitated to benefit the Cedar Sinai’s Breast Cancer Research Center, the sole recipient of the charitable proceeds of the Powder Puff Race.  Now both the Powder Puff Race and the Expo will support Cedar Sinai and help promote breast cancer awareness within the off-road community.