(INDIANAPOLIS) General Tire is now the presenting sponsor of the Lucas Oil Off-Road Expo coming to the Pomona Fairplex in Pomona, California on October 8 and 9, 2011. The event is the premiere exhibition for off-road enthusiasts, manufacturers, and dealers. The Pomona Fairplex comes alive with over 10 acres of displays and demonstration areas full of off-road parts, equipment, gear and experts. For anyone into off-road racing, rock crawling, trail riding, sand sports, ATV’s, motorcycles, camping, or adventure travel; the Lucas Oil Off-Road Expo Powered by General Tire is a must-attend weekend.
General Tire will unveil a new interactive display at the Expo where many of the stars of the General Tire sponsored off-road race teams will meet fans and sign autographs. “We are very excited to return to Off-Road Expo for 2011,” said Travis Roffler, director of marketing, General Tire. “Lucas is such a powerful brand and the combination of Lucas and Family Events has brought the Off-Road Expo venue to a whole new level. The GT booth will definitely bring attention with our beautiful GT model, Ms. Mint 400 and some of the hottest race car drivers in off-road in attendance signing autographs.”
Mike Moore, president of Family Events, producers of the Lucas Oil Off-Road Expo Powered by General Tire said, “General Tire has long been a proud member of the Team Lucas brands that sponsor marquee events in motorsports. We have been privileged to have General Tire sponsor our key series of General Tire Monster Truck Thunder Drag events in the Midwest and East. We’ve totally enjoyed our association with the people and products of General Tire and we’re especially proud that General Tire has agreed to become presenting sponsor of our primary Western event.”
General Tire’s “Team GT” of race teams includes over a dozen top teams in desert off-road racing and seven teams competing in short course off-road racing. Excitement is the key ingredient in General Tire sponsored events, teams and competitors. From B.J. “Ballistic” Baldwin to the high-flying Team Scream monster truck “The General”; fans will find the General Tire logo wherever aggressive competitors put their tires to extreme performance tests.