July 18, 2010 – Los Angeles, CA – The countdown is on to the first off-road motorcycle event of ESPN’s X Games. The 2012 GEICO AMA EnduroCross Series presented by Lucas Oil will kick off on Sunday, July 31 at STAPLES Center in Downtown Los Angeles, and off-road racers will find themselves on the biggest stage the sport has seen.

Eric Peronnard has been directly behind the inception and current success of EnduroCross. As an established motorcycle event promoter, Peronnard also has successes such as the U.S. Open of Supercross under his belt. With less than two weeks remaining until the start of X Games 17, he’s a busy guy, but Peronnard had time to answer a few questions on the upcoming “Enduro X” event.

There has been talk of EnduroCross being a part of X Games for a long time now – how many years in the making is this?
Basically the seed was put in the ground six years ago in ’05. At the second (ever) EnduroCross, I invited Tim Reed from the X Games. He was really taken by it. He said, ‘Hey, this is a great sport and it would fit X Games.’ But there was no open space for it at the time.