Jeep® Crew Chief 715 Concept

Jeep Crew Chief 715 Concept

Jeep unleashed its concept vehicles today – two of which were teased recently – for the Easter Jeep Safari occurring later this month in the off-road wonderland of Moab, Utah. The Jeep vehicles are outfitted with Mopar performance parts to build unique, one-of-a-kind vehicles that aren’t just showroom stunners – these will actually hit the trails. This year’s Easter Jeep Safari (EJS) is the 50th running of the event, which just so happens to coincide with the 75th anniversary of the Jeep brand.

Head of Jeep Brand for FCA Global Mike Manely mentioned the importance of EJS and the fact that the company loves to interact with enthusiasts at the event with its unique concept vehicles.

Jeep and Mopar provided a sneak peek of the Jeep Wrangler Trailcat concept rig today for the upcoming Easter Jeep Safari.

Jeep and Mopar provided a sneak peek of the Jeep Wrangler Trailcat concept rig today for the upcoming Easter Jeep Safari.

For this year’s 50th Moab Easter Jeep Safari, Jeep and Mopar have teamed up again to build unique concept vehicles for the event. This year’s Easter Jeep Safari will be taking place in Moab, Utah, later this month from March 19-27.


Dealer Services International (DSI) is proud to introduce the COMMANDO Jeep Wrangler concept vehicle. Inspired by the original Hendrick COMMANDO tactical vehicle, this dynamic on- and off-road performance platform was exclusively unveiled at the 2015 Easter Jeep Safari in Moab, Utah.

RESQ1 was our trail rig for the day on Metal Masher.

RESQ1 was our trail rig for the day on Metal Masher.

The Easter Jeep Safari is a pretty unique and very cool event. Although there are informal business meetings at the event in Moab, cards may get swapped over meals or drinks, and much of Jeep aftermarket displays its latest gear at a trade show at the end of the week, but the event is also very much based in a love of off-roading. So pretty much everyone in attendance spends some time on the trail, because ultimately that’s what it’s all about.


Renegades on the trails in Moab? Why not!?!

Billionaire Donald Trump once said the two most expensive words in the world are “why not?” In some way, shape or form, practically every off-roader can understand this concept. For some this relates to the truly expensive questions, like why not put 40-inch tires on my Wrangler, or why not put a HEMI conversion in my JK? Or there are simpler ones, like why not try to climb that ledge, or why not use the “bonus” line? Logic need not apply to many of these questions. In fact, they often aren’t questions so much as statements. “Why not” isn’t asking for a counterpoint; it’s making a statement. It says: This is going to happen, and let the cards fall where they may.


Moab, Utah – More than 50 volunteers turned out on Tuesday during the Easter Jeep Safari to help improve Moab’s popular Sevenmile Rim Trail and Wipe Out Hill.

BFGoodrich-Outstanding-Trails-New-4-1-15GREENVILLE, S.C. – BFGoodrich Tires builds tires for any adventure, including those that take drivers off their daily roadways. Through its Outstanding Trails program that promotes sustainable and responsible off-road driving, BFGoodrich Tires will once again award grants of $4,000 each to three qualified and passionate off-road clubs in North America. These clubs will use their grants to continue their efforts that preserve and protect their hometown trails.

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Jeep Wrangler Red Rock Responder Concept

Jeep Wrangler Red Rock Responder Concept

Story and Photos by Jaime Hernandez

Taking your Jeep to the next level has never been easier. The explosion in popularity of the four-door Wrangler Unlimited has spawned a massive offering of parts in the aftermarket. But instead of having to go through an outside party to modify your Jeep, Mopar’s new line of Jeep Performance Parts (JPP) offers upgradable options that you can have installed at your local dealership or performance parts shop.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.

These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.

Now a common end to the Moab Easter Jeep Week, Dirt Riot is back at AreaBFE for the fourth year.  Dirt Riot adds a racing flavor to the trail-riding week.  Pro 4400 4×4 racers, trail rig class and UTV classes race a course that is spectator friendly and fun to watch.  Or, if you want to race, there is a run-what-you-brung+safety class to compete in!  Racing starts at 9am and will finish around 4pm with an awards ceremony.