THUMB-Moab-2014-New-ProductThe Easter Jeep Safari draws in Jeep enthusiasts of all sorts. Toward the end of EJS week, the tradeshow at the Spanish Trail Arena pulls together those who’ve made the trek to Moab, Utah, to mingle, share stories of the week’s trail rides, and for the aftermarket to highlight the latest and greatest off-road parts.

There are always a few over-the-top builds stationed in the surrounding parking lots to gawk at just walking into the event, but the real show is inside the vendor area, where a showcase of company project vehicles and the newest product designs are featured in booths inside and outside of the arena. While perusing the products and vehicles at the 48th Easter Jeep Safari, we came across a few new items that caught our attention.

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Although it was introduced this morning to the general automotive media thousands of miles away at the New York Auto Show, Jeep also unveiled its new 2015 Renegade model to the group off hard-core Jeep enthusiasts in attendance at the Easter Jeep Safari today in Moab, Utah. Unveiling the Trailhawk version of the new SUV at EJS, Jeep believes the Renegade will be a great seller in the small sport-utility market, but it remains focused on retaining the off-road roots for which the brand is known.

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available as well as a few that are still in the prototype stage.

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available in the Mopar catalog, as well as a few that are still in the prototype stage.

Every year for the Easter Jeep Safari, Jeep and Mopar show up to Moab, Utah, with a number of concept vehicles to wow the off-road world. For 2014, the crew focused on using its existing platforms to highlight new Jeep Performance Products from the Mopar catalog or concept parts that may or may not be available to consumers down the road. Of all the vehicles at this year’s event, the Jeep Wrangler Maximum Performance is definitely the most extreme of them all.

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Story and photos by Jaime Hernandez

The Moab EJS Bunny Run put on by Dynatrac, Superlift and Falken Tire brings together some of the slickest Jeeps this side of the Colorado – and quite a few from the other side of the river, too. Off-Road.com was invited along for the action, and we hopped on the Jeep train heading toward Strike Ravine, 12 miles outside of town.

Jeep Wrangler MOJO Concept

Jeep Wrangler MOJO Concept

Auburn Hills, Mich. - Auburn Hills, Mich., April 1, 2014 – The Jeep and Mopar brands have once again joined forces to create a selection of concept Jeep vehicles for the upcoming Easter Jeep Safari, taking place in Moab, Utah, April 12-20.

JT-Taylor-NORRA-4-25-13COLORADO SPRINGS, CO – This weekend Torchmate Racing’s JT Taylor continues his world wide adventures starting the 2013 General Tire NORRA Mexican 1000 Race.  JT Taylor will iron man the #313 in the new Ultra4 Class with co-drivers Doug Nagy, Scott Estrada and Ryan Scott taking on different sections.  “Since we ran last year in the Evolution 4×4 class and won, they called it a success and are allowing an Ultra4 class this year,” explained JT Taylor who will be running his 5th straight NORRA 1000 event.  “I always say this is the funnest race on the planet, and I mean it!  It is a well-run race, and getting better every year.  Mike Pearlman and the crew do a great job and I look forward to seeing them at the start line and finish line every day!”

The final prep on the car is done and is already in route to the sunny beaches from the Colorado winter.  “The car is in pretty good shape from the King of the Hammers, all I did between it and Moab Easter Jeep Safari was wash it,” said JT.  “I did change the Goodyear tires from 40’s to the 37’s for this race and put on a new set of awesome Rigid Lights.  The first few days are really long and if we do have any problems they may come in handy if I end up having to run in the dark.  And, if I don’t use them, I’ll certainly look cool,” chuckled JT Taylor.

THUMB-Tables-Moab-Diner-3-27-13Earlier in the month, we posted a news item about the BlueRibbon Coalition working to raise funds through the sale of an Easter Jeep Safari-themed t-shirt that would be sold in the Moad Diner. The shirt, designed by RCH Designs, would generate money to help keep trails open to four-wheeling in Moab, Utah.

We at Off-Road.com try to stop in at least once to the Moab Diner for some of their famous green chili, and we were pleasantly surprised to see some off-road-themed tables throughout the joint during the 47th Easter Jeep Safari.

Jeep Wrangler StitchJeep and Mopar will be showcasing its unique concept vehicles next week at the Easter Jeep Safari in Moab, Utah. Off-Road.com will be on hand to provide more in-depth coverage of the event, which is in its 47th year, along with a closer look at each of the Jeep-Mopar vehicles.

“Off-road enthusiasts will be pleasantly surprised by the range of Jeep models we’re bringing to this year’s Easter Jeep Safari,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We go to this extremely popular event in Moab each year to showcase the latest production vehicles from Jeep, as well as a host of new customization and personalization ideas. In doing so, we connect with and receive a tremendous amount of feedback from our most loyal customers.”

Brad-Lovell-Pro-Light-3-19-13Denver, CO – Team Lovell unveiled the new look of their 2012 championship winning pro-light this weekend at the final round of AMSOIL Arenacross in Denver, CO where AMSOIL’s own Tyler Bowers won another season championship.

“I’m ready to get back in the drivers seat,” said Brad Lovell, “The off-season feels like a bunch of bench racing. Its time for action!” The team will head west in the coming days for 4 days of testing in Primm, NV before heading to Moab, UT for the Easter Jeep Safari.

The #1 AMSOIL Torchmate Nissan Pro-Light will be on display in Moab at the Magnaflow booth while the Lovell Brothers enjoy the sandstone with partners BFGoodrich Tires and 4 Wheel Parts. “We’re coming back to race Dirt Riot at Area BFE. It was a blast last year and we narrowly took the win over Nick Campbell. Great racing!”

THUMB-Jeep-Trailhawk-2-Sketch-3-19-13Jeep and Mopar have just released a few sketches previewing the concept vehicles they will showcase to the media at the upcoming 47th annual Easter Jeep Safari.

The Easter Jeep Safari, which takes place in Moab, Utah, from March 23-31, gathers Jeep and off-road enthusiasts to the area for a number of trail runs and off-road events throughout the week. For years Jeep and Mopar have teamed up to create unique concept vehicles for the event, which they show off to the media at an invite-only gathering. Off-Road.com will be on hand to check out the new vehicles and even take them for a short spin to report how they feel.