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Line-X, which is now celebrating its 20th anniversary this year, came to the 2013 SEMA Show with a special project vehicle designed exclusively for Willie Robertson, CEO of Duck Commander. The project vehicle, aside from being coated in Line-X all over, features a number of Line-X’s all-new customizable truck division.

“LINE-X is continuously working to create innovative ideas and expand our capabilities beyond the traditional bedliners. Creating the all-new Limited Edition Commander Series truck has allowed LINE-X to showcase the new customizable truck division by offering customers an exclusive vehicle option,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. “Creating the limited edition series truck and the concept vehicle for Willie Robertson has been a great experience and we are looking forward to presenting and showcasing the vehicles to Willie and all SEMA Show attendees. With the vehicle debuts, LINE-X is truly able to showcase the new capabilities to give customers a full menu of options when it comes to customizing their vehicles.”