Anaheim, Calif. - GBC Motorsports is excited to team up with Yamaha for the 3rd Annual SXS & ATV Roundup at Brimstone Recreation in Huntsville, TN. Come celebrate Labor Day Weekend in style as riders from around the country will descend on Huntsville Friday, September 2nd through Sunday, September 4th.

Last year the SXS & ATV Roundup brought in the largest crowd on record to Brimstone Recreation and this year’s schedule of events promises to do the same. Join local trail masters on guided rides of varying skill levels all weekend long. GBC Motorsports will have all of their SXS and ATV tires on display, so make sure to stop by the GBC camp to check out the latest GBC Motorsports has to offer. Yamaha and Can-Am will also be in the vendors’ area, providing demo rides on their latest and greatest machines.

The fun kicks off on Friday with guided trail rides and open riding all day long. Friday night features the Pro Armor Show and Shine as well as the Brimstone Rider Fellowship Meet & Greet. Guests will end the evening with a drive-in movie in the town square, presented by Tamarack.

Saturday offers more riding and more exciting events. The Super ATV series will consist of a sled pull, pole bending, and an obstacle course, with points going towards the championship. GBC Motorsports is also hosting a Mud Bog challenge as well as a Ladies Dash for CASH event. Following the Mud Bog will be a short raffle and awards ceremony. The night’s festivities are just beginning as country music star Tracy Lawrence will perform hits like “Time Marches On” and “Sticks and Stones” in a live concert presented by Can-Am. For a full schedule of events visit http://brimstonerecreation.com/sxsroundup/?page_id=5.

With the weekend winding down, Sunday brings more racing action with the King of the Mountain (KOTM) Challenge. This endurance race features a custom built course with some of the toughest terrain imaginable. Competitors will have to wrestle their machines through a number of obstacles to conquer the mountain. A $2,000 grand prize will be awarded to the top finisher. ATVs will take to the course in the morning in a 2-hour challenge, while SXS drivers will attempt to tackle the course in a 3-hour afternoon challenge. The evening and weekend comes to a close with the Moonshine Run after dusk. For more info on the KOTM, visit http://brimstonerecreation.com/sxsroundup/?page_id=226.

Morgantown, W.Va. - The Can-Am Grand National Cross Country Series is pleased to announce that Can-Am will return with their highly popular demo rides for the 2011 season. Can-Am demos will be offered at three rounds of the 13-stop tour, with an additional round featuring display units only.

“We return as title sponsor of one of the greatest off-road racing series in the world, and we return with our demo tour at selected spots in 2011. We enjoy bringing our machines to the GNCC crowds because we appreciate their passion for performance and winning. These are two elements crucial to the Can-Am brand,” said Chaz Rice, Media and Public Relations Manager.

Demo rides will be offered at the Loretta Lynn, Snowshoe and Ironman events, with the addition of display units at Unadilla. Several products from the 2011 Can-Am line will be represented at the demo – featuring the Commander, the Outlander and the Renegade.

The GNCC track crew will construct a course that will showcase the capabilities and characteristics of each machine.

“We’re excited to welcome back Can-Am Demos for another year,” said Jeff Russell, GNCC Trail Boss. “Can-Am always brings out a great setup for their demos and we’re happy to construct a course where people can experience a Can-Am of their choice and really get the most out of it.”

Log on to www.theridesaysitall.com to find out more information on the demo rides.

The first demo ride will be held at the Parts Unlimited Loretta Lynn’s GNCC in Hurricane Mills, Tenn. April 30 – May 1.

The 2011 Can-Am Grand National Cross Country Series kicks off with the Moose Racing Westgate River Ranch GNCC in River Ranch, Florida in conjunction with Daytona Bike Week March 5-8. ATV practice will take place on Saturday and racing on Sunday, followed by bike practice on Monday and racing on Tuesday. For more information, go to www.gnccracing.com.