At the 2012 Specialty Equipment Market Association (SEMA) trade show in Las Vegas, Mopar made a batch of new product announcements. Off-roaders will certainly be intrigued by some of the offerings.

“At Mopar, we’re empowering our customers to put even more power, capability and
customization into their vehicles,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We’ll continue to give our enthusiastsoptimal performance and appearance packages on the street, at the track and on the trail.”

Today the company released sketches of select Moparized vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Oct. 30 through Nov. 2 at the Las Vegas Convention Center.

“At Mopar, we always look forward to the SEMA season,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The show is an opportunity for us to inspire owners to customize their vehicles, and it’s the perfect place to showcase our vast portfolio of quality-tested performance parts and accessories.”

The company will display more than 20 Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles at the show. Of particular interest to Off-Road.com readers is the small glimpse of this Wrangler build. We look forward to posting more once the show rolls around in a few weeks.

Auburn Hills, Mich. — Jeep enthusiasts now have the opportunity to transform their four-door Jeep Wrangler Unlimited into a two-door pickup truck.

The manufacturer’s suggested retail price (MSRP) for the Mopar JK-8 kit is $5,499. The kit, which comes with a three-year/36,000-mile warranty, is now available for ordering through Mopar at Chrysler, Jeep, Dodge and Ram dealerships. The warranty covers kit materials and workmanship performed at a Chrysler Group dealership.

Check out Off-Road.com’s story on the JK-8 Install at this year’s Easter Jeep Safari.

“Jeep Wrangler and Wrangler Unlimited are some of our most accessorized vehicles,” said Pietro Gorlier, President and CEO, Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “New Jeep Wrangler owners typically spend more than $500 on Mopar accessories. For Jeep Wrangler Unlimited owners, our new Mopar JK-8 kit answers the call for even more radical customization. And it’s yet another example of how Mopar will continue to support our brands with innovative features.”

Prior to the introduction of the JK-8 kit, Mopar introduced numerous industry-first features including in-vehicle Wi-Fi, off-road camper trailers, vehicle-information apps and an Electronic Vehicle Tracking System (EVTS). Most recently, the brand introduced its Ram Runner off-road desert-racer kit.

Mopar first revealed its JK-8 kit at this year’s Moab Jeep Safari. The kit takes cues from the popular Jeep Scrambler CJ-8 from the 1980’s. Major components include a spacious 44-inch by 50-inch steel bed, inner and outer bedsides constructed from stamped sheet metal, sport bar extensions, Freedom Panel assemblies, a removable fiberglass hardtop with a sliding rear window, two fixed side windows and a fiberglass bulkhead.

Auburn Hills, Mich. -  Each year, thousands of diehard off-road enthusiasts descend upon Moab, Utah, for the Easter Jeep Safari and a week of fun on some of the country’s best and most rugged trails. Jeep and Mopar are marking the occasion by returning to the annual event – which takes place April 16-24 – with six new customized vehicles.

Check out these Moparized Vehicles at the 2010 Easter Jeep Safari.

“The annual Moab Easter Jeep Safari provides us a perfect opportunity to interact with our most loyal fans in a true Jeep setting,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We are able to demonstrate and test new potential Jeep production and customization ideas at our away-from-home proving ground, while getting instant feedback from our customers.”

More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories and Mopar comes to the party with a vast selection of accessories that will fit a variety of lifestyles.