Ram Truck owners may now transform their truck into a Mopar-powered desert racer. Just a little more than one year after Mopar debuted its Ram Runner image vehicle to much acclaim at the 2010 Moab Jeep® Safari, the brand announced today announced details of its new Ram Runner kit for off-road enthusiasts.

“At Mopar, our image vehicles showcase potential directions that we may take and the new Ram Runner kit is a good example,” said Pietro Gorlier, President and CEO, Mopar, Chrysler Group’s service, parts and customer-care brand. “We saw the reception that Ram Runner received last year and quickly moved to offer kits that will allow off-road enthusiasts to transform their stock Ram 1500 into a desert racer.”

Auburn Hills, Mich. -  Each year, thousands of diehard off-road enthusiasts descend upon Moab, Utah, for the Easter Jeep Safari and a week of fun on some of the country’s best and most rugged trails. Jeep and Mopar are marking the occasion by returning to the annual event – which takes place April 16-24 – with six new customized vehicles.

Check out these Moparized Vehicles at the 2010 Easter Jeep Safari.

“The annual Moab Easter Jeep Safari provides us a perfect opportunity to interact with our most loyal fans in a true Jeep setting,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We are able to demonstrate and test new potential Jeep production and customization ideas at our away-from-home proving ground, while getting instant feedback from our customers.”

More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories and Mopar comes to the party with a vast selection of accessories that will fit a variety of lifestyles.