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At a press conference today at the Las Vegas Convention Center for the 2013 SEMA Show, Mickey Thompson Performance Tires & Wheels introduced a new light truck tire that was developed in partnership with Brian Deegan. The announcement comes at a good time, as Deegan recently earned Mickey Thompson’s first short-course off-road championship in the Lucas Oil Off-Road Racing Series (LOORRS).

Deegan is no stranger to competition. He is a four-time LOORRS champion and is a 16-time X Games medalist. The new Deegan 38 tire, which Deegan himself had a large role in helping develop, is designed to be an aggressive mud-terrain tire that still offers good on-road performance.