MESA, AZ: The Pink Vehicle Campaign, started on October 1st through October 31st, features all types of vehicles that are painted pink.  As each vehicle is featured on I’m Not Just a Girl and Bower Media, there is information posted with it from disease statistics, to economic impact, to snippets from survivor’s blogs, to features on race teams that changed their car color to pink this month and more.

“I started this campaign because I don’t have much money to give to any organization and I know many others are in a similar situation, but we all have a voice and I believe in the importance of spreading information.  Pink Vehicles sounded fun, adding information sounded right, and all we are asking is for everyone to share it, it’s simple!” said Charlene Bower, owner of Bower Media and I’m Not Just a Girl.  “The response has been amazing!  People have sent me so many pink vehicles that I had to start posting 2-3 vehicles a day!  And everyone is commenting on their favorite pink vehicle when I see them, which indirectly to me also means they have probably learned something, I know I have learned a lot!”

CARLSBAD, Calif.– SPY Optic today announced the release of its all-new SPY + Keep A Breast goggle series, a collaboration philanthropically branding the Zed snow goggle and Whip MX goggle in firm support of the Keep A Breast Foundation.

“Keep A Breast was a group we were excited to work with,” says Kevin Casillo, SPY Snow Segment manager. “We are inspired by their point of view on educating youth and being active in their lifestyles.”

SPY Optic and Keep A Breast Foundation teamed-up to craft a goggle duo, the sales of which will generate a $3-per-goggle contribution to awareness programs aimed at eradicating breast cancer through prevention, early detection and personal assistance. The Keep A Breast foundation focuses on promoting breast cancer awareness among youth through art events, educational programs and fundraising efforts across the globe.

“The Keep A Breast team is so thrilled to partner with SPY—they’re our neighbors here in Southern California, they share our passion for health and wellness and they are diehard riders who make incredible eyewear,” says Kimmy McAtee, Keep A Breast PR and marketing manager. “We believe prevention is the cure and one way to lower your risk of cancer is by living a healthy, active lifestyle. These goggles allow people to make a statement out there in the snow or on the dirt, at the same time raising awareness and funds for KAB’s programs.”

Like all of nature’s most spectacular creations, no two pairs of SPY + Keep A Breast Zed and Whip goggles are the same. Each goggle is uniquely treated with a pink Keep A Breast logotype on a matte black frame, a black strap emblazoned with the “I (heart) boobies!” moniker, and includes a goggle pouch and sticker.

“I’m super excited to be able to ride the SPY + Keep A Breast Zed goggle… The cause is super important to me and I’ve been backing KAB in a big way for a while now,” says Sarka Pancochova, SPY and Keep A Breast team rider.  “It’s like getting two rad things for the price of one and it even has a cool pink bonus lens for cloudy days.”

MSRP for the SPY + Keep A Breast Zed is $110, which is available with a bronze with silver mirror lens along with a free pink bonus lens. The Zed features the SPY-patented Scoop® ventilation system; anti-fog poly-carbonate cylindrical dual lens system with 100% UV protection, anti-scratch protection; triple-layer Isotron face foam featuring moisture-wicking Dri-Force fleece; and a dual-adjustment, silicone-ribbed strap.

MSRP for the SPY + Keep A Breast Whip is $55, which is available with a clear lens and free black nose guard. The Whip features an anti-fog, scratch-resistant, 100% UV protective Lexan® lens with posts; triple-layer Isotron face foam with Dri-Force fleece; and silicone ribbed strap.

For more information about the SPY + Keep A Breast Zed, go to

Anaheim, Calif.  – The Ironman GNCC has long been known as the largest and most prestigious event on the series schedule. However, for the second year in a row this stop on the tour has been about something bigger than racing itself.

The weekend started off with GBC team riders Johnny Gallagher and Jeff Pickens making a special visit to a local Indiana elementary school where the riders spoke to hundreds of 5th and 6th grade students about Breast Cancer Awareness. The two racers even helped the students fashion pink ribbon pins that would allow them free entry to the Ironman festivities for the weekend.

“I really enjoyed spending time with the kids, and it was great to see many of them actually make it out to the race wearing their pins and cheering us on,” said Jeff Pickens after his grueling 2-hour race on Saturday afternoon.

“I couldn’t believe how many of the students knew all about our racing, and it felt good to see them so enthused about learning more about such an important cause,” commented Johnny Gallagher upon leaving New Market Elementary on Friday.

Kristen Atwell started the weekend’s race action off right by leading much of the race and landing a hard-fought 2nd place in the women’s division. Atwell also made an impressive 4th place overall finish out of more than 320 morning racers! Look for Kristen to bounce back from some recent struggles and make a statement at the final race at Loretta Lynn’s in Tennessee.

Jeff Pickens was the standout performer in the afternoon race with his 7th place finish in XC1, followed very closely by Kevin Yoho in 8th. Eric Hoyland landed his X-Rex tires on the XC2 podium with a 3rd place finish after grabbing yet another holeshot.

Jay Shadron heads up this week’s list of GBC riders who earned class wins, and his remarkable 11th place overall finish on a 300cc machine certainly shows that he is one to watch for in the future. Other GBC team riders who won their classes this weekend were Ryan Smith, Garon Davis, Forrest Wharton and Chris Barbee.

With only one round remaining in 2011 competition, we are excited to see all of our team riders step up to the plate at Loretta Lynn’s in Hurricane Mills, TN the weekend of November 4-6. This is a great opportunity to build some momentum going into the off-season. We will also have some exciting giveaways happening through our Facebook and Twitter pages over the next few weeks so be sure to “Like” us at and follow us at

Glendora, CA – RDM Offroad, Jeepspeed, SHOCKSEALS.COM, & designsByKeith have joined forces and are proud to announce a limited edition t-shirt to benefit breast cancer research. 100% of all proceeds made from selling these limited edition t-shirts will be donated to The National Breast Cancer Foundation. NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. By funding free mammograms for women who could otherwise not afford them and supporting research programs in leading facilities across the country, NBCF helps inspire the courage needed to win this monumental battle. Be a part of the solution and order your t-shirt today at

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