JOHNSON CITY, Tenn. – Borla Performance, the pioneer and leading manufacturer of stainless-steel performance exhaust systems, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications,. With nearly 40 years in the performance aftermarket, Borla manufactures only the highest quality products that are engineered to withstand the destructive elements and conditions on the road, and are backed with a ‘Million-Mile Warranty.’ Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building their branding, sports marketing and social media initiatives for 2015 and beyond.
El Cajon, CA (September 3, 2013) – The Crandon Off-Road World Championships is the one weekend the entire short-course off-road racing marks on their calendar and race teams like Douglas Motorsports bring every additional part possible as the three race weekend carries more weight than any other event during the entire season. Scott Douglas and his #7 AMSOIL Borla Exhaust BFGoodrich Tire PRO-4×4 ran well throughout the weekend that was highlighted with a second place finish in Sunday’s Round 14 race.
The weekend began with the traditional Friday race truck display and parade. The event saw Scott Douglas meet and greet hundreds of off-road racing fans during the morning festivities. Then later in the day practice sessions kicked off all the on track activities. At the completion of the timed sessions, Douglas Motorsports was third quickest in the PRO-4×4 field.
El Cajon, CA – After three rounds of racing on the short tracks of Dodge City and Eldora, Scott Douglas was looking forward to racing the new truck at the big free flowing all-natural terrain layout in Bark River, Michigan. The AMSOIL/Borla Exhaust/BFGoodrich Tire Ford F-150 ran well in practice and qualifying, but on the longer race runs, the team saw unexpected changes in the race truck’s handling.
The weekend began earlier than originally scheduled, the one rained out Eldora round of racing was scheduled Friday evening with practice and qualifying only a couple of hours before the drop of the green flag.
The qualifying session saw the #7 AMSOIL Ford stopped the watches with the third quickest time in the field. Even with the solid qualifying time, the team knew there was room for improvement. A couple of minor changes went into the chassis setup and then it was time for ten laps around the 1.75 mile layout.