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Not long ago, Toyo Tires brought a new off-road tire to the market in the all-new Open Country R/T. We’ve had a chance to put the tire to the test ourselves and came away impressed (check out the review link below). As Toyo notes, the tire is designed for off-road performance blended with on-road comfort. The R/T is essentially made to be more in line with a mud-terrain in terms of off-road performance but more like an all-terrain in terms of being quieter and smoother on the highway than a mud tire.

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BJ Baldwin is entering the 2013 SCORE Baja 1000 as the reigning champion, and he hopes to defend his title at this year’s race. But it’s clear Baldwin is not as prepared as he’d like to be. He’s the first to tell you it’s been a rough few months leading up to the race in his personal life, as he lost his beloved dog Xena whom he truly considered part of the family. It was a devastating blow and one he’s still recovering from.

SCORE-Logo-12-20-11SAN DIEGO—Heading to Las Vegas this week, Roger Norman’s Dirt Live weekly internet broadcast Tuesday at 7 p.m. Pacific Time will air from the Baldwin Motorsports race shop, home of reigning SCORE Trophy Truck Overall and SCORE Trophy Truck season point champion B.J. Baldwin. Airing on www.score-international.com, the show is broadcast from the SCORE International tech shop in San Diego.

Roger Norman’s Dirt Live one-hour show is broadcast live weekly and the show is anchored around Norman’s two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points championship purse program he has developed called the World Championship of Desert Racing. Broadcast studios are located at the SCORE tech shop in San Diego. All live events this, will be the 11th weekly Dirt Live show to air.

BJ-Baldwin-Recoil-Off-Road-4-2-13How do B.J. Baldwin, a 850-horsepower Trophy Truck with 34-inches of suspension roaring pell-mell across the Mojave Desert at 150 miles an hour doing things that just really are not conceivable, a dazzling damsel in distress and her diamond in the asphalt D-Sport automobile, the big neon glitter skyline of Las Vegas and one of the most opulent hotel/casinos on The Strip all end up in one atom-splitting, retina stinging, mind-blowing piece of incandescent cinematic magic?

Good question. And one we can’t answer. Not quite. However, even though yesterday was April 1st – this is no joke. Monster Energy flipped the switch to light up cyberspace with the short film #RECOIL.

With the harmonic convergence of a helicopter, the ultimate arm camera car, a battery of Red Cameras and a brain trust of talented shooters and producers, Recoil takes the well-worn “viral video” on a hell ride and never looks back.

November 14th – BJ Baldwin and the #97 Monster Energy / Toyo Tires Chevrolet Silverado team will make their return to the recently weather stricken Baja Peninsula for the 45th Annual Tecate SCORE Baja 1000, November 14-17. Considered to be the most grueling off-road race in the world, this year’s course will be a peninsula run starting on the Pacific Ocean in Ensenada, Baja Mexico and traveling an incredible 1,121.55 miles south to finish on the Sea of Cortez in La Paz.

Driving the length of the Baja Peninsula at speed is challenging enough but Hurricane Paul left further damage in its wake adding to the enormous task at hand. Bj, who will be driving the entire race solo, will square off against 34 other Trophy Truck teams, many with two or three drivers, who are just as determined to win. When he goes off the line at approximately 11:30 a.m. PST on Thursday, he will be charging non-stop to the finish.

Fort Mill, SC – (Oct. 11, 2011) – General Tire and Mad Media took home an EMPixx Award for their fast-paced commercial “Ballistic,” featuring world champion of off-road racing, “Ballistic” BJ Baldwin. The EMPixx Awards, sponsored by the American Pixel Academy, honors excellence in the areas of five moving pixels, including television commercials.

While the viewers may only see a 30-second clip, an enormous amount of work goes into its production. General Tire works off the principle that no detail should be spared, and that’s why it’s chosen to work with some of the best photographers and producers in off-road footage – Mad Media.

The commercial features Baldwin in his off-road truck fitted with General’s Grabber competition tire – the ultimate off-road, high-performance tire, tested in some of the world’s most treacherous conditions and most rigorous terrain.

“Less than one percent of the earth is paved,” says the narrator as Baldwin’s truck mounts rocky hills. “Go attack the rest.”

As the intense, 30-second spot comes to a close, the narrator ends with, “General Tire. Anywhere is possible.”

The spot was produced by Mad Media of Oceanside, Calif., and was filmed in the torturous terrain of the Nevada desert. Check out the video here:

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Las Vegas, Nevada – Off-road racing fans and adrenaline junkies alike don’t have to wait till Sept. 18 to catch a glimpse of the 2011 General Tire Mint 400 madness. General Tire is releasing a heart-pounding teaser on YouTube that will leave you on the edge of your seat. Directed by the Martelli Brothers and produced by Mad Media with executive producer Dana Zamalloa at the wheel, the less than two-minute clip will give you just a taste of this year’s grueling desert race. But it’s bound to leave you hungry for more

Don’t miss a minute of the action. Tune in to Fuel TV to see the race from beginning to end on Sept. 18 at 10 p.m. ET; Sept. 21 at 2:00 p.m. ET; Sept. 28 at 7:00 p.m. ET; and Sept. 29 at 4:30 a.m. ET. October and November airing schedules will be announced at a later date.

This year, Team General Tire crushed the competition, sweeping the podium in Las Vegas March 26 – the first sweep at the Mint 400 since the ’80s. ‘Ballistic’ BJ Baldwin unleashed his fury, taking first overall and first in Unlimited Truck. He was followed by father Bobby Baldwin in second overall and second in Unlimited Truck, and by Mikey Childress and Rob Sims, crossing the line at third overall and first in Class 1.