BJ-Baldwin-Recoil-Off-Road-4-2-13How do B.J. Baldwin, a 850-horsepower Trophy Truck with 34-inches of suspension roaring pell-mell across the Mojave Desert at 150 miles an hour doing things that just really are not conceivable, a dazzling damsel in distress and her diamond in the asphalt D-Sport automobile, the big neon glitter skyline of Las Vegas and one of the most opulent hotel/casinos on The Strip all end up in one atom-splitting, retina stinging, mind-blowing piece of incandescent cinematic magic?

Good question. And one we can’t answer. Not quite. However, even though yesterday was April 1st – this is no joke. Monster Energy flipped the switch to light up cyberspace with the short film #RECOIL.

With the harmonic convergence of a helicopter, the ultimate arm camera car, a battery of Red Cameras and a brain trust of talented shooters and producers, Recoil takes the well-worn “viral video” on a hell ride and never looks back.