Toyo-Logo-2-24-11CYPRESS, CA – In true All or Nothing fashion, Toyo Tire U.S.A. Corp. will once again have a major presence throughout the 2014 SEMA Show next month in Las Vegas.  Considered a brand of choice for performance car, light truck and outdoor adventure enthusiasts; Toyo Tires® will be showcased in three areas: the main Toyo Tires display (booth #40041) located on the first floor of the South Hall; the Toyo Tires® Treadpass™ connecting Central and South Halls; and the Toyo Tires display (#63103) outside, in front of the South Hall.

Toyo Tires Display (South Hall)
The centerpiece of the Toyo Tires main booth this year will be BJ Baldwin’s custom built pre-runner, Loki, doing a wheelie on new Toyo® Open Country® R/T tires.  Loki will be in front of a massive video wall featuring #RecoilTwo, Two of Us and other high energy videos.  Attendees can also expect to see one-of-a-kind car builds by renowned domestic and international tuners.

CYPRESS, CALIFORNIA – Toyo Tire U.S.A. Corp. announces “Ballistic” BJ Baldwin is the newest member of Team Toyo® Off-Road.  Considered one of the fiercest competitors in the sport of off-road racing, Baldwin will ride on championship-proven Toyo® Open Country M/T®-R tires through 2014.  His 800-horsepower Chevy Silverado trophy truck known as “Fedor” will carry the Toyo Tires® name during major SCORE International and Best In The Desert off-road races.

BJ Baldwin is a 15-year veteran of off-road racing and is a former 2006 and 2008 SCORE-International Trophy Truck Champion.  He also won the Best In The Desert Trophy Truck Championship back-to-back in 2010 and 2011.  In addition to representing Toyo Tires® during races, Baldwin will also promote the Toyo Tires brand through appearances and additional marketing efforts.

“We needed a tire company that can meet our needs as a race team and withstand my abuse as a driver. After weeks of testing the Trophy Truck with several different off road tires I came to the conclusion that the Toyo Open Country M/T-R had the competitive advantage,” said BJ Baldwin.  “The Open Country M/T-R simply performed better in all areas. I am very excited about my new relationship with Toyo Tires and look forward to celebrating many victories together. ”

“Toyo Tires is excited to welcome BJ Baldwin to Team Toyo.  BJ is an accomplished off-road racer and we are confident our tires will bring him even more success” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.  “For 2012, Toyo Tires is now represented by two of the most prolific drivers in off-road racing, Robby Gordon and BJ Baldwin.  Our expectations are higher than ever for Team Toyo to score big wins in desert racing.”

Team Toyo’s 2012 super-team of off-road champions, Robby Gordon and BJ Baldwin, marks Toyo Tires most powerful assault ever on the sport of desert racing.  Past victories with Robby Gordon include winning the 2006 Baja 1000 followed by the 2009 SCORE International Overall Point Championship and 2009 SCORE Trophy-Truck Championship.

To learn more about the newest Team Toyo athlete “Ballistic” BJ Baldwin, and the Open Country® line of light truck tires, log onto www.toyotires.com.  Toyo Tires manufactures and distributes a complete line of premium replacement tires for nearly every make and model including high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks.  Connect with the community at www.facebook.com/toyotires and www.twitter.com/toyotires.