Fort Mill, SC – Noted as the longest off-road race in the U.S., the General Tire Vegas to Reno race provides a platform for General Tire to showcase their signature red letter GRABBER tire which was born from competition. Originally developed in the desert, the GRABBER tire, and its technologies, transcend the race course and are available to consumers at dealerships across the country. But it was a lengthy process, and labor of love, to bring the GRABBER to life.
“Once we began testing the GRABBER tire, we spent a couple years in the desert refining the technologies,” said Tony Talbert, tuning key account manager for General Tire. “We modified the tire two to three times until it worked well in the desert before bringing it to the street.”
Testing on some of America’s toughest desert terrain was key to developing a tire that provides enhanced durability, puncture resistance and extended tread life. Through silt, over rocks and an array of other obstacles, the GRABBER came to life and technologies such as Duragen, which provides enhanced strength and durability with even treadwear for longer mileage and confidence in challenging conditions, were born. Technologies such as Duragen, combined with the patented strake and chamfer tread pattern, allow this extreme traction tire to provide exceptional off-road grip and durability while balancing it with on-road drivability.