MOAB, Utah (April 21, 2011) – The off-road power is in the hands of the people with BFGoodrich Tires’ 2011 Outstanding Trails program. Three trails will be selected in 2011 –BFGoodrich Tires, in conjunction with Tread Lightly! and United Four-Wheel-Drive Associations (UFWDA), have chosen the Interlake Trail 19 located in Lynnville, Ind., and Morrison Jeep Trail in Shoshone National Forest, Wyo., to be 2011 Outstanding Trails.

Now, for the first time ever, off-road enthusiasts will have the opportunity to vote for their favorite BFGoodrich-nominated off-road trail to be the third trail selected for 2011.

The winning trail will receive a $4,000 grant on behalf of BFGoodrich Tires for trail conservation and maintenance efforts.  The four trails up for vote are:

BFGoodrich recently launched its new national advertising campaign taking a unique approach that includes animals to signify different attributes of its tires. One of the first commercials launched uses a tree frog “to illustrate the grip a new set of BFGoodrich tires” will provide. There’s another with a cheetah to signify speed, and more are planned (though we don’t know all the details just yet).

BFG says the national broadcast, print and online advertising campaign is designed to provide “consumers with a series of unconventional and obviously fictitious situations to help clearly visualize key tire benefits.”