SAN CLEMENTE, CA – Baja Spirits, L.L.C. is proud to release the new 2012 SCORE Baja 1000 Sal Fish Signature Edition Tequila for mass distribution.  Baja Spirits began producing limited edition numbered SCORE Baja 1000 Tequila bottles in 2010. These collector’s series were distributed annually in limited quantities with a sell-out of the spirits within weeks of the release. With such high consumer demand for this bold, smooth tequila Baja Spirits determined that a full production release would commence in 2012.

“The SCORE Baja 1000 Tequila is a specialty tequila, hand-picked and selected by SCORE CEO and founder Sal Fish,” said Rick L. Johnson, CEO, Baja Spirits. “The SCORE Baja 1000 Tequila commemorates the annual SCORE Baja 1000 race which is held in Ensenada, Mexico in November. The valiant bottle design has become a must have for tequila connoisseur’s and Baja 1000 race fans.”

SAN CLEMENTE, CA, August 16, 2012 – Azuñia Tequila a brand of Intersect Beverage launches two new ads in the “Celebrate the Adventures of Life” campaign. The campaign highlights scenarios of adventures and ways to celebrate these experiences; recently released was the “Stimulate the Rush” ad featuring ISA Surfing World Champion Sunny Garcia. Bill Walton, NBA legend, sports commentator and Azuñia partner was selected to be featured because he has lived a remarkable life and his presence and enthusiasm captures the essence of the campaign.  Jim Riley, CEO of Azuñia and former executive at Ketel One has built his personal life on partaking in the adventurous life and this campaign is his personal mission to encourage others to do the same.

“When I created the Azuñia brand I wanted a spirit brand that stood for something,” said Jim Riley, CEO, Azuñia. “I wanted a brand that encouraged individuals to enjoy life. As we roll out the complete “Celebrate the Adventures of Life” campaign consumers will see illustrations of individuals that define adventures, the celebration of giving back to the community in our philanthropy efforts, and a reminder that there is always time to kick back with friends, enjoy a cocktail and reminisce.”