Laughlin, NV
– Racers, sponsors, promoters, their families, and friends, all put in hard work to participate in off-road racing. Many of us love the beauty and stark isolation found in the remote desert but we all know those who prefer the comfort and luxury of a resort like the Golden Nugget in Laughlin. That’s why events like the Best In The Desert series Laughlin Desert Classic (LDC) in Laughlin, Nevada, have a full range of fun happenings in addition to competitive racing. The LDC had something for everyone; tough desert competition and great amenities only steps away. It’s no surprise that so many were excited to hear the Best In The Desert series was coming to Laughlin.

Parker, AZ
– If there was a recurring theme for Jim Riley’s Azunia Tequila Racing team at the Best In The Desert series season opener in Parker, Arizona, it would have to be “new.” The Parker 425 had a new, two-race format, The Azunia Tequila R8 race truck had a new paint scheme and graphics to showcase their new main sponsor General Tire, (General has been a sponsor for 5 years now), and their new wheel sponsor Method Race Wheels who join existing sponsors Rigid Industries LED Lighting, Lucas Oil, GQ-6, MSD, Red Kap, KREED, Magnaflow, and Rugged Radios.

San Clemente, CA –
– Hot off a top 10 finish at the M.O.R.E. Freedom 250 three weeks ago, Azuñia Racing rolled in to Sin City with a full force effort to conquer Best in the Desert’s Vegas to Reno.  V2R has earned a well-deserved reputation as one of the toughest endurance races in desert racing.  The heavy rains that eroded the 500+ mile racecourse days prior made conditions especially brutal on race day and the #6110 piloted by Azuñia Tequila Founder, Jim Riley, was forced to surrender after a promising start to “The Longest Off-Road Race in America.”

SAN CLEMENTE, CA – Baja Spirits, L.L.C. is proud to release the new 2012 SCORE Baja 1000 Sal Fish Signature Edition Tequila for mass distribution.  Baja Spirits began producing limited edition numbered SCORE Baja 1000 Tequila bottles in 2010. These collector’s series were distributed annually in limited quantities with a sell-out of the spirits within weeks of the release. With such high consumer demand for this bold, smooth tequila Baja Spirits determined that a full production release would commence in 2012.

“The SCORE Baja 1000 Tequila is a specialty tequila, hand-picked and selected by SCORE CEO and founder Sal Fish,” said Rick L. Johnson, CEO, Baja Spirits. “The SCORE Baja 1000 Tequila commemorates the annual SCORE Baja 1000 race which is held in Ensenada, Mexico in November. The valiant bottle design has become a must have for tequila connoisseur’s and Baja 1000 race fans.”

SAN CLEMENTE, CA, August 16, 2012 – Azuñia Tequila a brand of Intersect Beverage launches two new ads in the “Celebrate the Adventures of Life” campaign. The campaign highlights scenarios of adventures and ways to celebrate these experiences; recently released was the “Stimulate the Rush” ad featuring ISA Surfing World Champion Sunny Garcia. Bill Walton, NBA legend, sports commentator and Azuñia partner was selected to be featured because he has lived a remarkable life and his presence and enthusiasm captures the essence of the campaign.  Jim Riley, CEO of Azuñia and former executive at Ketel One has built his personal life on partaking in the adventurous life and this campaign is his personal mission to encourage others to do the same.

“When I created the Azuñia brand I wanted a spirit brand that stood for something,” said Jim Riley, CEO, Azuñia. “I wanted a brand that encouraged individuals to enjoy life. As we roll out the complete “Celebrate the Adventures of Life” campaign consumers will see illustrations of individuals that define adventures, the celebration of giving back to the community in our philanthropy efforts, and a reminder that there is always time to kick back with friends, enjoy a cocktail and reminisce.”