Rows of Trophy Trucks and other SCORE off-road race vehicles invaded the Las Vegas Convention Center as part of the 2014 SEMA Show.

Rows of Trophy Trucks and other SCORE off-road race vehicles invaded the Las Vegas Convention Center as part of the 2014 SEMA Show.

In another departure from the status quo in major league off-road racing, SCORE has invaded the 2014 SEMA Show in a big way, creating hype for its crowning event, the 2014 Tecate SCORE Baja 1000, which gets underway 413 miles away, in Ensenada, Baja California, Mexico, next weekend.

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Who better to show that great things come in less-than-large packages than motocross legend Ricky Carmichael? The diminutive multi-time supercross and motocross champion, A.K.A. the G.O.A.T. (greatest of all time), partnered with Chevrolet for the 2014 SEMA Show to build a concept Colorado truck perfect for taking to the track and for hauling all of his dirt bike and mountain gear as well.

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Ford truck fans need not lament the lack of an F-150 Raptor option for 2015 (and don’t worry, we’re betting that wildly successful off-road model will be back soon). As long as shops like Addictive Desert Designs are on the case, Ford’s all-new 2015 F-150 platform can easily be converted to extreme off-road duty.

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The TRD insignia on the rear quarter panel of Toyota trucks and SUVs is a recognizable logo, but even those familiar with it might not know it stands for Toyota Racing Development. Recently, though, TRD has touted its performance division heavily with the introduction of its TRD Pro models, which are the most capable and impressive TRD packages offered on its trucks and SUVs to date.

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Ford has quite a few 2015 F-150 builds at this year’s SEMA Show. One new F-150 that immediately caught our attention at the Ford booth is the Deegan 38 Edition truck built by Brian Deegan and Chris Ross.

THUMB-Moab-2014-New-ProductThe Easter Jeep Safari draws in Jeep enthusiasts of all sorts. Toward the end of EJS week, the tradeshow at the Spanish Trail Arena pulls together those who’ve made the trek to Moab, Utah, to mingle, share stories of the week’s trail rides, and for the aftermarket to highlight the latest and greatest off-road parts.

There are always a few over-the-top builds stationed in the surrounding parking lots to gawk at just walking into the event, but the real show is inside the vendor area, where a showcase of company project vehicles and the newest product designs are featured in booths inside and outside of the arena. While perusing the products and vehicles at the 48th Easter Jeep Safari, we came across a few new items that caught our attention.

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

At Easter Jeep Safari this year, we came across a unique-looking Jeep truck. We stopped to briefly talk to the owner, Greg Henderson, who explained to us this was “FrankenBrute,” and it was a vehicle he built at his home in Michigan. Henderson previously worked at AEV for a number of years and loves to tinker with vehicles in general. But this unique Jeep is much more than just a cool project to him and his family.

Sadly, Greg’s son Liam was the victim of Shaken Baby Syndrome, and the vehicle was built to help raise funds to pay for his son’s medical costs while also raising awareness for Shaken Baby Syndrome. Though it is difficult to put a figure on the specific number of cases each year, Greg told us this happens to roughly 50,000 kids a year in the U.S.

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Although it was introduced this morning to the general automotive media thousands of miles away at the New York Auto Show, Jeep also unveiled its new 2015 Renegade model to the group off hard-core Jeep enthusiasts in attendance at the Easter Jeep Safari today in Moab, Utah. Unveiling the Trailhawk version of the new SUV at EJS, Jeep believes the Renegade will be a great seller in the small sport-utility market, but it remains focused on retaining the off-road roots for which the brand is known.

Mopar will offer customers a more personalized experience with Jeep Performance Parts purchases, such as shipping kits in these JPP crates.

Mopar will offer customers a more personalized experience with Jeep Performance Parts purchases, such as shipping kits in these JPP crates.

So much attention is given to the Jeep and Mopar concept vehicles we see each year at the Easter Jeep Safari, and for good reason. These rigs aren’t built to collect dust on a tradeshow floor – they’re built to be run on the trail and to test new product.

Not to get lost in the excitement of the concept vehicles, but one bit of noteworthy news that could easily get lost in the shuffle is updates to the Jeep Performance Parts line, which is something that ties in directly with the concept vehicles themselves. This year’s Jeep/Mopar concept rigs showcase a number of parts in the Jeep Performance Parts line as well as some that the Mopar team plans to offers soon (with a few others on its wish list).

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available as well as a few that are still in the prototype stage.

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available in the Mopar catalog, as well as a few that are still in the prototype stage.

Every year for the Easter Jeep Safari, Jeep and Mopar show up to Moab, Utah, with a number of concept vehicles to wow the off-road world. For 2014, the crew focused on using its existing platforms to highlight new Jeep Performance Products from the Mopar catalog or concept parts that may or may not be available to consumers down the road. Of all the vehicles at this year’s event, the Jeep Wrangler Maximum Performance is definitely the most extreme of them all.