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At the 50th anniversary of Easter Jeep Safari there are people from around the world converging on a town of 30,000 people. Traveling from afar has never been a shy point for Jeep enthusiasts, and to commemorate the 50th EJS in Moab, Utah, a group of friends organized The Epic Willys Adventure. The rules: no interstates, no GPS, no cell phones on the 2000-mile pilgrimage from Eau Claire, WI, to Moab, UT.

Jeep unveiled its 2017 Grand Cherokee Trailhawk in Moab, Utah, today at the Easter Jeep Safari.

Jeep unveiled its 2017 Grand Cherokee Trailhawk in Moab, Utah, today at the Easter Jeep Safari.

Although Jeep made waves with the announcement of two new trim packages for the 2017 Grand Cherokee at the New York Auto Show today, only one of those two models was sitting under a tarp in Moab, Utah, for the 50th Easter Jeep Safari.

Northridge 4x4's Eric Johnson negotiates a section of Strike Ravine during the company's sponsored trail ride at the 50th Anniversary Easter Jeep Safari. The event hosted about 25 rigs.

Northridge 4×4’s Eric Johnson negotiates a section of Strike Ravine during the company’s sponsored trail ride at the 50th Anniversary Easter Jeep Safari. The event hosted about 25 rigs.

Moab veterans know that most days out in the area’s scenic southeastern Utah backcountry all go the same way: Family and friends have a great time, hopefully with no breakage or accidents, and they head back into town to enjoy an evening of food and drink while sharing interesting and often humorous tales of their adventures. Meanwhile, the odometer on their 4×4 will tell quite another story: 10.8 miles, or 35.7 miles, or, or… If the rig could talk, it would probably blurt out something like, “Really, dude? That’s all the farther we drove today?”

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Easter Jeep Safari is in full swing, and today Area BFE was hopping with Jeeps, Toyotas, buggies and Ultra4 cars tackling the hard stuff and the moderate trails that Area BFE has to offer. If you have never been to Area BFE, it’s a private property park with a playground and plethora of trails from easy to extreme.

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There’s a great story with every vehicle Jeep and Mopar brought out to the 50th Easter Jeep Safari in Moab, Utah. Some of the vehicles explore the fantasy of possibility, but the Trailstorm Concept is firmly grounded in reality. In fact, what makes this rig cool is the fact that nearly all of its upgrades are Jeep Performance Parts (JPP) available in the Mopar catalog right now.

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Come to Moab for the Easter Jeep Safari, and this is the type of scenic beauty you can expect to witness. This is Plateau Dome trail, which rises 1500 feet above the Colorado River.

Not having been to Moab, Utah, for over eight years, I was intrigued when Off-Road.com editor Josh Burns offered me the opportunity to tag along for the 50th Anniversary Easter Jeep Safari and maybe enjoy some of the scenic and serpentine trails for which southeastern Utah is widely regarded as heaven to four-wheeling enthusiasts.

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For every Jeep vehicle on the road or trail, there are countless stories and memories related to that rig. A Jeep’s memories can span multiples families and generations. For Mark Allen, Head of Jeep Design, the Shortcut Concept pays homage to what is one of the most iconic and memorable Jeeps to him, the CJ-5.

The WARN Brute leads the charge on Strike Ravine.

The WARN Brute leads the charge on Strike Ravine.

Moab is bustling with all things Jeep, and to kick off the 50th Anniversary Easter Jeep Safari we tackled Strike Ravine with WARN, ARB, Skyjacker and invited guests for a day of adventure.

Jeep® Crew Chief 715 Concept

Jeep Crew Chief 715 Concept

Jeep unleashed its concept vehicles today – two of which were teased recently – for the Easter Jeep Safari occurring later this month in the off-road wonderland of Moab, Utah. The Jeep vehicles are outfitted with Mopar performance parts to build unique, one-of-a-kind vehicles that aren’t just showroom stunners – these will actually hit the trails. This year’s Easter Jeep Safari (EJS) is the 50th running of the event, which just so happens to coincide with the 75th anniversary of the Jeep brand.

Head of Jeep Brand for FCA Global Mike Manely mentioned the importance of EJS and the fact that the company loves to interact with enthusiasts at the event with its unique concept vehicles.

Erik Miller is unofficially the 2016 Nitto King of the Hammers winner.

Erik Miller is unofficially the 2016 Nitto King of the Hammers winner.

After coming so close in recent years, 2012 race winner Erik Miller set a blistering pace today en route to his second victory at the 2016 Nitto King of the Hammers. With his win here today in Johnson Valley, Miller now joins elite company, as only Shannon Campbell, Loren Healy and last year’s winner Randy Slawson have earned two wins at KOH.