Amanda-THUMB-Products-SEMA-2014-11-5-14Amanda Products is pulling back the curtain on its unique design process that was used to develop automotive aftermarket prototype parts for the 2014 SEMA Show in Las Vegas, Nevada. The three-part story at offers exclusive photos and interviews with designers, executives, engineers and product developers.

The first two parts of the Amanda Products Road to SEMA Story – INSPIRATION AND DESIGN – documented the brand’s journey from Global Media Award for its innovative SpeedHook™ at SEMA 2013 to development of more ingenious off-road products. Amanda Products brought the real-world feedback it had collected from off-road enthusiasts to intensive group ideation sessions, uniting executives, engineers and designers to generate new ideas for the brand.

Amanda-Products-Website-10-31-13LIVONIA, MICHIGAN, OCTOBER 31, 2013: Amanda Products and its parent company, Amanda Manufacturing (Amanda Bent Bolt), launched two new websites just in time for the 2013 SEMA Show in Las Vegas, NV.

Amanda Products, founded in 2013, is a new division of Amanda Manufacturing. Its visually appealing new website, built entirely by M3D experiences, is now live at The site features exciting videos about both its parent company and its exclusive Speed Hook™, a revolutionary tow hook that prevents tow straps from detaching or becoming stuck or damaged, even under extreme pressure.  The Amanda Products site also includes photo and video coverage of its Ultra SS 4-Seater Chassis, built for the SEMA Show, in cooperation with Artec Industries, Crossed Up Customs and Ready 4 Rocks. Finally, it shares a link to its survey and information about its upcoming Xbox One giveaway.

AP_logo_blkLIVONIA, MICHIGAN: Drawing upon four decades of excellence in design, Amanda Products is a new division of Amanda Bent Bolt (Amanda Manufacturing).  Amanda currently designs, manufactures, and sells innovative parts exclusively to many original equipment manufacturers.  The company is now expanding its reach to consumers, specifically in the offroad marketplace.  “We are very excited to bring our products to the retail market.  We have been diligently watching the off-road market and have developed a list of products that we feel can be improved upon and manufactured here in the USA,” said Robert Gruschow, President of Amanda Bent Bolt.  “We also realize that we don’t have all the ideas, so we are opening up our SEMA booth, Facebook page and Website to a series of contests that we hope will lead us to the next set of items that Amanda Products will be manufacturing.”