INDIANAPOLIS — The American Motorcyclist Association (AMA) and Husqvarna Motorcycles North America (HMNA) are pleased to announce that the legendary motorcycle brand is the title sponsor of the 2012 AMA Husqvarna National Dual Sport Trail Riding Series, the country’s leading series of off-road motorcycle recreational riding events.
Officially announced at the Dealernews International Powersports Dealer Expo in Indianapolis on Friday, Feb. 17, the sponsorship reintroduces the iconic Husqvarna brand to hundreds of thousands of AMA members.
“We are very pleased to welcome Husqvarna as the title sponsor of America’s premier dual-sport program, the AMA Husqvarna National Dual Sport Trail Riding Series,” said AMA President and CEO Rob Dingman. “Husqvarna has always enjoyed a loyal following among AMA members, and it is rapidly reasserting itself in the off-road and dual-sport marketplace. They understand what the AMA and its members are all about: fun on two wheels and a commitment to the future of our sport.”
Long respected for its storied history in American off-road racing, Husqvarna was a dominant force in AMA national-caliber competition from the 1960s through the 1980s. Reminiscent of Husky’s 1970’s glory days, 2011 was a phenomenal year for the brand, which saw retail registrations up more than 60 percent in North America.
“Sponsoring the AMA Dual Sport Series is a perfect fit for Husqvarna,” said HMNA President Kris Odwarka. “It’s a great platform for us to showcase our line of TE dual purpose motorcycles. We have the best selection of street-legal off-road bikes in the industry, and no other brand is more dedicated to the dual-sport category than Husqvarna.”