4 Wheel Parts President and CEO, Greg Adler, stepped out from behind his desk and into the driver’s seat to take his #210 Ultra4 Jeep to the finish line of what is widely considered the world’s most challenging single day off-road race – The 2017 King of the Hammers – this past weekend. The annual off-road pilgrimage drew tens of thousands of enthusiasts to the Johnson Valley Lake bed to race, cheer on competitors and celebrate off-road culture and lifestyle during the weeklong festivities.
The 4 Wheel Parts in Compton, California, will be hosting a King of the Hammers Pre-Show event tonight at 6:30 p.m. Pacific Standard Time. If you want to head over there in person the event is open to the public, but for those who don’t want to tackle the rain and traffic the event will be streamed online.
Costa Mesa, CA – The highly anticipated 18th Annual Sand Sports Super Show presented by 4-Wheel Parts and UTVUnderground returns to Costa Mesa, Calif., this weekend at the OC Fair and Event Center. The event kicks off the local sand dune season by gathering top UTV and off-road companies together to showcase their latest products and innovations.
Compton, California – 4 Wheel Parts has released further details of its upcoming launch into the immensely popular UTV retail marketplace in collaboration with influential UTV Internet portal, UTVUnderground. The alliance, uniting the off-road performance products sales and distribution powerhouse with the Internet’s leading resource for UTV-related content and information, has resulted in the forthcoming introduction of 4 Wheel Parts UTVUnderground Garage – the ultimate UTV parts and accessory shopping experience. The retail marketplace will provide UTV owners enhanced safety, performance and customization with a singular destination backed by 4 Wheel Parts’ industry leading product selection, installation, customer service and nationwide distribution.
Compton, California – 4 Wheel Parts has announced its entrance into the immensely popular and growing UTV aftermarket. In launching its foray into the emerging UTV marketplace, 4 Wheel Parts has formed a multi-tiered alliance with the influential digital portal, UTVUnderground that will include content creation, marketing collaboration and the launch of the “UTVUnderground Garage” which will provide a vital retail resource to the UTV enthusiast.
“We’re enthusiasts ourselves and we have seen firsthand the explosion of excitement surrounding the UTV market,” said Rich Botello, 4 Wheel Parts COO. “UTVUnderground is the leading destination for UTV reviews, news, information and unique content. We are excited about this multifaceted collaboration as it will provide us with an authentic platform in which to connect with the UTV enthusiast.”
Compton, California (July 15, 2016) – This Saturday, July 16, 4 Wheel Parts will hold the grand opening celebration for its newest retail store in Richmond, Virginia. The official opening of this 75th retail location represents a new milestone for the global leader in off-road performance product sales and installation. With the company in the midst of an aggressive North American expansion, the event comes on the heels of recent grand openings in Jacksonville, Florida and Langley, BC, Canada.
Compton, California – Greg Adler and Team 4 Wheel Parts will be looking to build on the momentum that brought him his first trip to the podium of the 2016 short course off-road season as the Lucas Oil Off Road Racing Series returns home this weekend. Having collected a third place trophy in the opening weekend of action in Chandler, Arizona, Adler will be among the sport’s elite seeking to advance in the standings as Lake Elsinore Motorsports Park welcomes the series April 23 – 24.
GREENVILLE, S.C., March 28, 2016 – BFGoodrich Tires builds tires for any adventure, including those that take drivers off their daily roadways. Through its Outstanding Trails program that promotes sustainable and responsible off-road driving, BFGoodrich Tires will once again award grants of $4,000 each to four qualified and passionate off-road clubs in North America. These clubs will use their grants to continue local efforts that preserve and protect their hometown trails.
Compton, California – 4 Wheel Parts announced recently the renewal of their multi-tiered partnership with Lucas Oil Products and the Lucas Oil Off Road Racing Series. The agreement is comprised of 4 Wheel Parts being named “Official Off Road Parts Retailer” of the popular short course off road racing series, the expansion of their successful “Youth Ticket Program,” along with a dynamic Lucas Oil Products marketing and promotional effort in all seventy-four North American 4 Wheel Parts retail store locations.
Compton, California – Multiple Transamerican Auto Parts business divisions including off-road retailer 4 Wheel Parts, are returning as official event partners and sponsors for the 10th annual Ultra4 Nitto King of the Hammers in Johnson Valley, California. Transamerican Manufacturing Group (TMG) will sponsor numerous activities and events, including the Smittybilt Every Man Challenge, under the auspices of its numerous off-road and performance aftermarket companies that include Pro Comp, Rubicon Express, G2 Axle & Gear and Smittybilt. The weeklong “Ultimate Desert Race” featuring multiple classes from motorcycles to the high horse powered Unlimited Class 4400 Ultra4 cars runs from January 30 – February 6, and includes 4 Wheel Parts’ sponsorship of the Ultra4 qualifying sessions for the 4400 main race and the Smittybilt Every Man Challenge on February 4.