4-Wheel-Parts-Riverside-10-21-13Compton, Calif. – At a special event on Tuesday, October 15, 2013, Transamerican Auto Parts unveiled its new flagship store to industry leaders and their guests. The ten-year-old store, located at 3382 Tyler Street in Riverside, California, received a total makeover – from ceiling to floor – that includes innovative new product displays and a totally new store layout for an exciting new automotive shopping experience.

On hand for the unveiling were Transamerican’s President and CEO, Greg Adler, Transamerican’s CFO, Mark Lane, as well as representatives from Warn Winch, Airaid Air Filters, Tenneco Automotive, Daystar Products and many more.

“The Riverside prototype sets a new standard for automotive retail locations and future 4 Wheel Parts retail stores,” said Dave Rittenhouse, Director of Sales for Transamerican.  “It truly is not your average retail shopping experience. This store represents the next level of retailing for our industry.”